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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Investigators blame speed in fatal Paul Walker crash

When the tragic news first came in that actor Paul Walker had been killed in a car crash, family, friends and fans were left searching for answers. They now have at least one key question answered, with the Los Angeles County Sheriff's Department blaming "unsafe speed" for the fatal accident.
According to a statement released by the LACSD, "Investigators determined the cause of the fatal solo-vehicle collision was unsafe speed for the roadway conditions". The investigation into the November, 2013 crash determined that Walker's 2005 Porsche Carrera GT had been driven by his business partner and racer, Roger Rodas, at speeds between 80 and 93 miles per hour - less than the 100+ mph initially suspected, but still far too fast for the road on which they were traveling, which carried a posted limit of 45 mph.
In the investigation into the death of the Fast & Furious star and his friend, some people were quick to finger the Porsche in which they were riding as the culprit. The Carrera GT does, after all, have the reputation of being a notoriously difficult car to control. But after an exhaustive investigation, law enforcement officials in California have vindicated the car and dismissed any mechanical fault as the cause of the accident.

Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.