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Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.

Porsche offering new tire option for Carrera GT

Let's face it: finding new tires for older cars can be challenging if tire manufacturers have stopped carrying the right sizes (this writer went through Hell to find a set of 205/60-13s). But what about tires for low-volume supercars, which use sizes that often won't fit on high-volume production vehicles? The Porsche Carrera GT isn't that old and tires are still available in the correct sizes, but the German automaker has shown its support of keeping them on the road by working with Michelin to give owners yet another tire option. Enter the Carrera GT-specific Pilot Super Sport.
It's common knowledge that tires are one of the most important pieces of the performance puzzle, and Porsche claims that the PSS tires, sized 265/35ZR-19 front and 335/30ZR-20 with Porsche's "N0" rating, will improve the Carrera GT's handling and stability all the way up to its claimed top speed of 205 miles per hour. That's important for a car with razor-sharp handling characteristics. They'll also net drivers a 10-percent increase in fuel economy on regular roads and up to 20 percent on racetracks, Porsche says.
The PSSs use cutting-edge tire technology to harness the Carrera GT's 610-horsepower. They have a dual-compound tread that's different from the inside of the tire to the outside, which, Porsche says, helps steering precision and increases maximum grip. Aramid fibers, which are lightweight but just as strong as steel, are used in the tire's belt to reduce unsprung weight.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.