2013 Porsche Cayenne Diesel. Black With Black. on 2040-cars

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Porsche 911 hybrid could get green light after all

The prospect of producing a hybrid version of the Porsche 911 has been on and off the table more times than we'd care to count. But before the year is up, the German automaker will make up its mind whether or not it will put the idea in motion. Porsche currently offers more plug-in hybrids than any other automaker. And according to Porsche CEO Matthias Muller in speaking with Automotive News, the opportunity exists to expand the powertrain technology to every model in the company's lineup, including the 911. The sports car would likely be the next in line for hybridization, said Muller, giving Porsche a direct competitor to the BMW i8. It wouldn't be the first time Zuffenhausen would slot a hybrid powertrain into the iconic rear-engined coupe, having previously raced the 911 GT3 R Hybrid (pictured above), but it would be the first road-going version available to customers. "That is a technique which we at Porsche are very familiar with," Muller told AN, "so we can suppose that we could have plug-ins all over the model range, not only to save fuel but also to boost the performance of these cars." Currently the E-Hybrid versions of the Cayenne and Panamera which Porsche offers account for roughly 15 and 11 percent of their respective model lines' sales in the US, while the 918 Spyder, of course, is offered only as a hybrid. If the 911 hybrid gets the green light, that would leave only the Macan, Boxster and Cayman without the option of electric assist. Related Video:

NFL draft recruits to get Porsche 911s for fastest 40 times

It's fair to say the NFL Combine is a big deal for players entering a draft. Their future quite literally comes down to a series of drills. You a defensive tackle? Better rock out on the bench press. Hoping to be the next great wide receiver? Your vertical better be awesome. And what of the running backs? Well, few drills match the importance of the 40-yard dash. That particular drill will have a renewed importance not just for the RBs, but for other skill positions at this year's Combine, as the three fastest times will be gifted a shiny new Porsche 911. Adidas is offering up the three cars, which ESPN reports are valued at about $83,000 a piece. That means these new recruits won't be rolling around in a Turbo or GT3. They will, however, sport a questionable sense of design, as the German shoe company has fitted a cheetah print, which is meant to match one of the company's new trainers. You can check both the car and the shoe out above. NFL fans, meanwhile, should feel free to head into Comments and let us know who you think will take home a new 911. Related Video:

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?