2013 Porsche Cayenne 11k Miles Turbo Diesel All Options Like New on 2040-cars

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Porsche planning more plug-ins

Which automaker offers the most plug-in models in the industry? The answer may surprise you, because it's not Toyota, it's not Renault or Nissan or any other automaker that might spring to mind. The answer is Porsche, which already offers the Cayenne and Panamera in plug-in hybrid spec in addition to the 918 Spyder. And it could offer more in the near future. Speaking with Automotive News, Porsche's global sales and marketing chief Bernhard Maier spoke of the importance of plug-in range-extended models to the company's future plans. The 55-year-old executive, who endeavors to make his 56-mile round-trip daily commute from home to the company's headquarters in Stuttgart entirely emissions free, indicated that his company only plans to offer more plug-in models. Previous reports indicated that E-Hybrid powertrain in the Cayenne and Panamera wouldn't fit in the Macan, and that no such plans were in store for the Boxster, Cayman or 911. But when asked what Porsche had in store for the future, Maier replied: "We have a lot of ideas, but we have not approved them for production yet. The 918 Spyder shows that Porsche has the capability to produce very convincing hybrid sports cars." While clearly guarded, Maier's answer points to a future of more plug-in hybrid models from the storied German marque. All that remains to be seen is whether that will come in the form of a Boxster, Cayman, Macan or another new model altogether, like the rumored mini-Panamera dubbed Pajun or a mid-engined V8 supercar.

Porsche goes Platinum with special edition Cayenne

The other day, Porsche announced a new special edition of the Cayenne. We didn't pay it much heed because it appeared to be exclusive to Europe (or, at least, markets other than ours), but now Porsche has announced its availability in North America, as well.
It's called the Platinum Edition, and it's available exclusively on the entry-level models with either the 3.6-liter V6 or 3.0-liter turbodiesel V6. You can tell the special edition apart from any other Cayenne by the silver details (accenting the grilles, window trim and rear spoiler) and its two-tone black and beige leather interior. But what makes it a compelling choice is the long list of equipment, which Porsche has identified as the most requested options and fitted them as standard, including the eight-speed Tiptronic S transmission, Power Steering Plus, Park Assist, Convenience Package and Bose audio.
Pricing starts at $63,300 for the Cayenne Platinum Edition, or $66,900 for the Cayenne Diesel Platinum Edition. That represents a premium of approximately $13,000 over a bone-stock model, but actually saves you a few grand if you were going to select all those options anyway. Check out the press release below for all the details.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?