2012 Porsche Cayenne S V6 Awd on 2040-cars

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Porsche goes Platinum with special edition Cayenne

The other day, Porsche announced a new special edition of the Cayenne. We didn't pay it much heed because it appeared to be exclusive to Europe (or, at least, markets other than ours), but now Porsche has announced its availability in North America, as well.
It's called the Platinum Edition, and it's available exclusively on the entry-level models with either the 3.6-liter V6 or 3.0-liter turbodiesel V6. You can tell the special edition apart from any other Cayenne by the silver details (accenting the grilles, window trim and rear spoiler) and its two-tone black and beige leather interior. But what makes it a compelling choice is the long list of equipment, which Porsche has identified as the most requested options and fitted them as standard, including the eight-speed Tiptronic S transmission, Power Steering Plus, Park Assist, Convenience Package and Bose audio.
Pricing starts at $63,300 for the Cayenne Platinum Edition, or $66,900 for the Cayenne Diesel Platinum Edition. That represents a premium of approximately $13,000 over a bone-stock model, but actually saves you a few grand if you were going to select all those options anyway. Check out the press release below for all the details.

Techart modified Porsche 911 Turbo S packs 620 hp, 0-62 in 2.8 seconds

Considering how many absolutely ridiculous tuner cars are featured in Geneva (stay tuned to see plenty, as our coverage continues), it's often refreshing to see some of the more modestly modified cars, like this new Porsche 911 Turbo S from the folks at Techart. Visually, there's a subtle body kit, new wheels, a new spoiler, and some lame decals on the front end, but it basically ends there. That's because Techart's mission is really about higher performance. Increased dynamism, as the Germans say.
An ordinary 911 Turbo S produces 560 horsepower and 516 pound-feet of torque. But the Techart kit adds 60 hp and 96 lb-ft to those already high numbers, for a coupe that dishes out a total of 620 hp and 612 lb-ft. Techart says that, in Sport Plus mode, its modified 911 Turbo S will accelerate to 62 miles per hour in just 2.8 seconds, and the top speed has been increased to 204 miles per hour. Crazy stuff.
To further drive its performance upgrades home, Techart has fitted this 911 Turbo S with a sport exhaust system with valve control, for a more robust exit interview, at the push of a button. We imagine it sounds awesome. Have a look at the Techart Turbo S in the gallery, above.

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth