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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Recharge Wrap-up: Tesla Model X towing drag race, Porsche 918 salvage auction

Watch an Alfa Romeo 4C drag race against a Tesla Model X towing an Alfa Romeo 4C. The ridiculous (or, perhaps more appropriately, ludicrous) race appeared in MotorTrend's Instagram, which was then shared on Facebook by Tesla Motors Autopilot Program Director Sterling Anderson, along with the comment, "Fun fact: many high-performance cars cross the quarter mile line faster when towed by a Model X than they do on their own four wheels." While we can't quite see the actual results of the drag race in the video, it appears to be a close one. Check it out in the video above, and read more from Electrek. A Porsche 918 Spyder has gone up for auction. Unfortunately, it's a salvage auction, and said performance plug-in hybrid is totally mangled. The gut-wrenching photos reveal an even sadder detail, as the car's odometer shows it only logged 92 miles before being involved in what appears to have been a terrible wreck (though the listing describes the miles as "not actual"). The current bid on the Copart auction site is up to $106,000, and the listing shows a $600,000 repair estimate. The very expensive hunk of metal and carbon fiber is located in Long Island. Check out the listing for yourself, or read more at MotorAuthority. GKN Driveline says that German drivers are more interested in plug-in hybrids (especially with all-wheel drive) than conventional hybrid cars. In a poll of more than 1,000 drivers commissioned by GKN, 75 percent preferred PHEVs to standard hybrids, while 61.2 percent said that 50 kilometers (31 miles) of electric range is enough for their daily driving duties. About 81 percent are "wary of hybrids," most believing them to be a poor value. 52 percent said their ideal car would combine a plug and all-wheel drive. "We believe that plug-in hybrids with all-wheel drive make sense," says GKN Automotive President of Engineering Peter Moelgg, "and the public's positive response to vehicle programmes that offer this combination – like the Volvo XC90 T8 Twin Engine, BMW i8, and Porsche 918 Spyder – can only continue to grow." Read more in the press release below. NEW RESEARCH REVEALS GERMAN DRIVERS PREFER PLUG-IN HYBRIDS Lohmar, Germany, 22 March 2016: Drivers now consider plug-in hybrid vehicles to be more attractive and practical than conventional hybrids, a survey commissioned by GKN Driveline has revealed.