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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

2016 Porsche 911 GT3 RS prowls into Geneva with biggest NA engine in the 911 range [w/video]

We've been waiting for the debut of this road-going and race-ready Porsche 911 GT3 RS for quite some time now. As is typical for high-profile sports machines, the new 911 has been foreshadowed with spy shots and information leaks aplenty, all pointing to this grand day at Geneva. Here she is. Just a glance at the duct-sliced bodywork and massive rear wing will tell you that this Porsche means business, but let's look at its bona fides. The heart of the matter, under that short rear deck, is the largest-displacement and most powerful naturally aspirated engine in the 911 family, with 500 horsepower and 338 pound-feet of torque developed by the 4.0-liter flat-six. That hoss of an engine is mated to a newly developed version of Porsche's PDK dual-clutch gearbox – with functions such as "paddle neutral" that effectively works like depressing the clutch on a standard manual, and a Pit Speed button for on the track. Working in concert, engine and trans allow the GT3 RS to sprint to 60 miles per hour in 3.1 seconds, hit a quarter mile in 11.2, and lap the Nurburgring Nordschleife in just seven minutes, 20 seconds. (That 'Ring time makes it the fastest current 911 around the benchmark course, and five seconds faster than the current 911 GT3 – so quick.) Weight has been saved via exotic materials; the car sports a magnesium roof and carbon fiber for the trunk and engine lids. Overall the RS is 22 pounds lighter than the GT3, but also boasts a lower center of gravity. As we said at the top, there's a wide, low and aggressive body kit on the GT3 RS, all engineered with racing performance in mind. That huge rear wing is balanced in the front by a deep chin spoiler, and the front wheel arches have been punctuated with vents that help to increase downforce on the front axle. The roll cage is the most obvious interior modification to let one know that this is a racing tool, but Porsche has also slathered the space in Alcantara and installed carbon-fiber bucket seats (based on those found in the 918 Spyder) to drive the point home. The cost of such racing glory will be steep at $175,900 plus a $995 destination charge, but not out of the scope of the current ask for the 911 range, when you consider that a Turbo S runs over $180k. Look for 911 GT3 RS deliveries to start in July of this year in the US, and for track days to be more competitive for the addition. Porsche 911 GT3 RS: the Ultimate 911 for High-Performance Drivers Atlanta.

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.