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China may surpass US as Porsche's largest market this year thanks to Cayenne

China has already surpassed the United States as the world's largest automotive market, so it's no surprise that one day soon it will be the world's largest Porsche market.
In fact, that day may already be here, as the PRC's Porschephiles outbought their American counterparts in September. Porsche's Chinese dealers sold 4,344 cars last month to America's 3,607. Through all of 2014 so far, though, the US is still the larger market for the German brand.
"The U.S. performed very well this year, after a great year in 2013, but China is growing fast, thanks to the Cayenne which is our best seller there," Porsche's sales and marketing boss, Bernhard Maier, told Automotive News Europe.

Bugatti and Rimac joint venture profitable 'beyond expectations'

WARWICK, England — The joint venture between Croatian electric carmaker Rimac and Bugatti has been far more profitable than anticipated as the two brands work on developing vehicles together under one roof, Rimac's top executive said on Wednesday. "It's highly profitable and cash flow positive beyond anybody's expectations," Rimac CEO Mate Rimac told Reuters in an interview at the UK offices of the carmaker's Rimac Technology unit in Warwick. "It's such a win-win situation for everybody." Rimac added the joint venture has brought "lots of synergies going both ways." The Rimac Group comprises the Bugatti-Rimac JV, producing the electric sportscar Nevera and the Bugatti Chiron — which is owned 45% by Porsche AG — and a technology unit which supplies battery systems and powertrain components to other carmakers. Earlier this year the group raised 500 million euros ($519 million) in a new funding round. Rimac's CEO said the company has developed a "really close strategic relationship" with Porsche, which was listed by its parent Volkswagen in October. Porsche holds a 20% stake in the Rimac group. "We are really collaborating on many levels, developing and producing lots of key elements of their (Porsche's) future hybridization and electrification," he said. Rimac's CEO said the group must become more like Ferrari with a predictable, stable and profitable business before it can contemplate an initial public offering. "They (Ferrari) make projections and they always achieve," he said. "What I want to have is some kind of stability and certainty before we do an IPO because we don't want to make promises we can't keep." An IPO could happen anytime from three years to a decade from now, and could involve going public as a group or spinning off a unit, he said, but is definitely coming because "we obviously have financial investors that at some point want to exit." Related video: Earnings/Financials Green Bugatti Porsche Electric Luxury Performance Supercars Rimac

New details mooted about Porsche's '988' Ferrari rival

We could be on the verge of a big expansion at everyone's favorite rear-engined German sports car manufacturer. Porsche is allegedly preparing a four-car assault that will be led by a proper challenger to the Ferrari 458 Italia (sorry 911).
Code-named "988," the new model will reportedly feature a mid-engined layout and, get this: a flat-8. Autocar, which has the story, expects that engine to displace about 4.0 liters, while the car itself will draw styling inspiration from the 918 Spyder. 600 ponies and over 400 super-accessible pound-feet of torque should be on tap with the new mill.
Joining the 988's supposed eight-cylinder is a new family of four- and six-cylinder boxer engines that Autocar claims will have a focus on power density and fuel economy. These new mills will be available in naturally aspirated, turbocharged and hybrid forms.