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Auto blog

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Mark Webber treats Maria Sharapova to a Porsche 918 Spyder joyride

We don't much like Mark Webber right now. Part of being a racing driver is dealing with promotional stuff. It's not hard to find a driver that can't stand all this nonsense, whether it be promoting a product, meeting investors or attending some obscure event. Even a driver of Webber's caliber - a former Formula One driver for Red Bull Racing and a member of Porsche's factory Le Mans team - has to serve his time at the promo events.
Somehow, though, we don't think the Aussie driver minds this particular promo detail. In the video below, Webber attends the Porsche Tennis Grand Prix in Stuttgart. He then takes tennis superstar Maria Sharapova out for a spin behind the wheel of the Porsche 918 Spyder. The level of jealousy at the Autoblog office is palpable.
Take a look below for the video. And as we're super jealous of Mr. Webber, hop into Comments and caption the above photo based on what you think he's saying to Maria. Bonus points if you can work "vegemite" into the caption.

Take a POV hot lap in the Porsche 918 Spyder

That title about says it all. This is a hot lap of the Circuit of the Americas in Austin, TX, with Porsche Works Driver Patrick Long at the wheel of a Porsche 918 Spyder. The camera is basically showing us everything that Long sees, making this not just one of the coolest 918 videos we've seen, but also one of the neatest laps of CoTA.
As Long peers through the bends, so will you. You'll see him fight the wheel, and find out just how difficult it is to hustle this hybrid hypercar around a world-class track at speed. It's pretty darn entertaining. There are also a few scattered shots of the 918's exterior just to break up the interior awesomeness, although we aren't exactly complaining about those. Take a look below for the short video from Porsche.