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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Porsche 919 Hybrid used 500 gallons of fuel to win Le Mans

After 395 laps and over 3,300 miles covered, Porsche claimed its record seventeenth overall win at the 24 Hours of Le Mans this year. Those, however, were only a few of the numbers that went into the German team's landmark campaign, the fourth one-two victory in the history of its assault on the endurance race. And now it has released some of the other mind-boggling figures behind its win. Over the course of 24 grueling hours of competition, the winning Porsche 919 Hybrid averaged a staggering 139 miles per hour, reaching a top speed of over 211 mph. Along the way, the winning car changed gears over 25,000 times. We can imagine the drivers worked up quite a sweat in a cockpit, whose temperature topped 80 degrees, with less than a quart of water to drink during each stint between pit stops – the longest of which lasted over ten hours. Little wonder that Mark Webber lost over six and a half pounds by the end of the ordeal. Naturally, pit stops played a huge part in the campaign, and the team – whose headcount topped 120 – carried out 90 stops (30 per car) over the course of the race. All told, the three cars went through 116 tires, each car had its oil refilled entirely, and the winning car alone swallowed up 500 gallons of fuel. And that's not even counting the energy recuperated by the electric component of the hybrid powertrain, which would be enough to power a family home for three months. Those are just some of the most notable figures, but they give us a pretty good idea of the enormity of the whole endeavor. Want to read more? There's a whole list of numbers in the press release below. Related Video: The 17th overall victory for Porsche at the Le Mans 24-Hours 395 laps to victory Stuttgart. On Sunday, 14th June 2015, the trio of Earl Bamber (NZ), Nico Hulkenberg (GER) and Nick Tandy (GBR) took the 17th overall victory for Porsche at the Le Mans 24-Hours. They were followed across the line by the sister car of Timo Bernhard (GER), Brendon Hartley (NZ) and Mark Webber (AUS). This made it the fourth one-two result for the brand after achieving this in 1971, 1987 and 1998. But there are more interesting facts and figures about the race. • The winning team completed 395 laps (5,382,82 kilometres). This year's race was only two laps short of the longest distance covered in Le Mans back in 2010. • The average speed of the winning Porsche 919 Hybrid was 224.2 km/h.

Porsche's latest Driver's Selection keeps enthusiasts happy at home

Porsche fans - and there are certainly plenty of them out there, even in here on the Autoblog editorial staff - can be pretty emphatic about their enthusiasm, insisting that the 911 is the very definition of the sportscar. And for some, merely admiring one from afar or even leaving theirs parked outside isn't enough. For just such enthusiats, Porsche Design has expanded its Driver's Selection with some tantalizing additions for the home and office.
First up is a desk chair made from the bucket seat in a 911 Carrera, which we have to admit we'd rather be sitting in right now over this blasted, rather unexciting ergonomic office chair. It's covered in black leather (the same you'd find inside an actual 911) embossed with the Porsche emblem and features electronic backrest adjustment.
There's also a wall shelf made from the carbon-fiber rear spoiler a 911 GT3 Cup racecar that can support up to 264 pounds of downforce in the form of books, trinkets and whathaveyou. And there's a limited-edition resin model of the 918 Spyder in 1:8 scale. The items haven't hit the Porsche shop just yet, so we don't have pricing information, but if they tickle your fancy, the online store has plenty more to offer.