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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Recharge Wrap-up: Ford's "snowtonomous" Fusion Hybrid, Porsche eyes battery makers

Bosch and Panasonic are vying to be the battery supplier for Porsche's electric sports car based on the Mission E concept. While Bosch's costs may be higher, its solution would offer simpler logistics. Panasonic is already well established as a battery maker, providing the packs for the Porsche car's rival, Tesla. "We're in the final stage of making a decision," says Porsche CEO Oliver Blume, declining to comment on specific manufacturers. Neither Bosch nor Panasonic provided comment. Read more from Automotive News. Renault will supply a fleet of 150 Renault Zoe EVs for a smart solar charging project in Utrecht, Netherlands. The project involves the installation of 1,000 EV chargers powered by 10,000 photovoltaic panels. The Renault Zoes would be used as part of a carsharing program powered by the solar chargers. Renault and its partners will also implement a vehicle-to-grid system to provide energy during peak demand from the solar chargers and connected EVs. Read more in the press release from Renault. Ford has been testing an autonomous Fusion Hybrid prototype that is capable of driving itself in snowy conditions. Ford uses 3D mapping to scan the drive route. Its LiDAR laser mapping can even detect single falling snowflakes. It collects and processes up to 600 gigabytes of data per hour, comparing its environment to saved maps, a process that helps establish location more precisely than GPS. In addition to the LiDAR systems, the car is also equipped with cameras and radar to help it navigate. Eventually, the car could even be able to clean off its sensors when it detects loss of performance from ice and dirt. Read more in the press release below. FROM AUTONOMY TO SNOWTONOMY: HOW FORD FUSION HYBRID AUTONOMOUS RESEARCH VEHICLE CAN NAVIGATE IN WINTER DEARBORN, Mich., March 10, 2016 – Driving in snow can be a slippery challenge, with the potential for one blizzardy gust to white-out your field of view – a situation faced by the majority of people in the United States. So if self-driving cars are to become a reality – and they almost certainly will – they must be able to navigate snow-covered roads. In its quest to bring self-driving vehicles to millions of people around the world, Ford reveals six facts about its technology that allows for a car to drive itself in snow. 1. Mapping the way: Ford first creates high-resolution 3D maps using LiDAR technology to scan the area its autonomous vehicle will later drive in the snow.

Porsche calls in The Committee for Boxster and Cayman GTS

Porsche is set to offer up the very first GTS variants of its more affordable Boxster convertibles and Cayman coupes. This is very good news for enthusiasts. Aside from our original post announcing the hotted up models, though, Porsche hasn't given us much to go on.
And you know what? This video isn't much of help either. It's called The Committee, and we're guessing it's meant to highlight the lengths that Porsche went to in designing what are essentially sportier trim levels for its two most affordable entries. Still, it's a stylized and entertaining video with a few entertaining driving scenes scattered throughout, and it gives just a small glimpse of Porsche's view of the vaunted GTS badge.
Take a look below for the full video.