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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche 918 Spyder to birth stretched 2+2 version?

Porsche is known for its ability to spin off a litter of variants from a single model, and according to a report in Automobile the 918 Spyder (pictured here) might not be spared the house trick. Having taken too many brains and too much money for too much time, company chiefs are said to be examining ways to get more for their development euro out of the supercar, and Plan A is apparently otherwise known as Plan 984. That would be a four-seater, rear-wheel drive supercar that uses a stretched mold of the 918's carbon fiber tub, keeping the V8 in the same mid-mounted place and costing around 350,000 euro.
That would be less than half the MSRP of its inspiration, but the details don't sketch out a car that's just half as good. Automobile speculates it would get something like 700 horsepower in order to best the coming 911 GT2, and about 440 pound-feet of torque. The 984 is quite a ways short of being confirmed; even though a full-size study is said to exist, it's like the 918 would need to become a bigger sales hit for the 984 to happen.
The 984's fortunes don't change those of the 960, the supercoupe Porsche is building to challenge Ferrari. Its potential specs haven't changed since the last report in January, power coming from a 5.0-liter, twin-turbo, eight-cylinder boxer engine with something like 650 hp pushing a curb weight of roughly 3,100 pounds. The means a suspected 0-to-60 mile-per-hour time of 2.5 seconds.

Porsche's baby Panamera delayed until 2019 or later

If you're enticed by the idea of a Porsche sedan but find the Panamera to be too big, your hopes may have been raised by the development of the so-called Pajun. But don't get those hopes up too much, because the latest word coming in from the Old World has it that the Panamera Junior has been delayed.
The Pajun was (and theoretically still is, despite tardiness) a project to apply to the Panamera the same winning formula that Porsche used to transmute the Cayenne into the smaller Macan. Its size would be closer to the BMW 5 Series and Mercedes E-Class than the larger Panamera, and employ an array of six-cylinder engines.
The smaller five-door was set to be the cornerstone of Porsche Product Strategy 2018, a plan that included several new models to be launched within the next four years. However, reports now indicate that the Volkswagen Group is counting on Porsche to help bolster its profits and is not keen on investing in new products at this time, pushing the Pajun and other projects back until 2019 at the earliest. Although much of the strategy remains undisclosed, it is believed to include (or have included) a sub-Boxster sports car and a supercar to slot in between the 911 and the 918 Spyder. There was also talk of a shooting brake version of the Panamera based on the Sport Turismo concept pictured above. What will become of those projects, however, remains to be seen.