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Porsche ready to pick itself up after Le Mans failure

It's safe to say that things for Porsche didn't go quite as well at Le Mans this year as it might have hoped. After a sixteen-year gap, the winningest manufacturer in endurance racing history returned to the Circuit de la Sarthe this year hoping maybe not for outright victory in its first time back, but definitely a strong finish on which it could build on for next year. All the while it undoubtedly hoped its 911s would hold their own in the GT classes.
Unfortunately for Porsche, neither happened. After racing around the clock, and despite actually leading the festivities for some time, the best its 919 Hybrid could manage was an eleventh-place finish, lagging lamentably behind not only the other LMP1s (like the race-winning Audi) but also a handful of LMP2s. Meanwhile the LMGTE Pro and LMGTE Am titles went to the factory-backed teams of its arch-rivals Ferrari and Aston Martin, respectively.
Not a stellar result, in other words, but Porsche is taking it all in stride - accepting that it has a ways to go while congratulating its vanquishing rivals in the video below. It's good sportsmanship if we've ever seen it. Next year's race starts now.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche resurrects V8-powered 911 prototype from the Eighties

These days, we take it for granted that the Porsche 911 uses a flat-six engine. That's because every version of the iconic rear-engined sports car has had one. Right? Well, for the most part. There was the 912 that joined the original in the late Sixties with a flat-four. And in the mid-Eighties, Porsche toyed around with the idea of a V8-powered 911.
After the first-generation 911 had been in production for over two decades, Porsche began development of its successor, the 964, in the 1980s. And one of its ideas was to use a V8 engine. So it took a 964, borrowed a V8 from Audi, gave it the rear bodywork from a 959 and dubbed it the 965.
The idea was to create a more affordable successor to the 959 that included its advanced all-wheel drive system and active suspension. The Audi V8 would have been replaced with one of Porsche's own design - possibly based on the it had built for Indy racing - but Dr. Ulrich Bez (who was then head of Porsche R&D long before taking the reins at Aston Martin) ultimately killed the project.