2006 Porsche Cayenne on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche 911 Reimagined by Singer

An Iconic Sports Car, Restored to Seduce
I have been strapped behind the iconic Momo Prototipo steering wheel for a little more than an hour, all windows down as I carve my way up a rugged canyon during an unusually warm Southern California evening, and I am overwhelmed with emotion. My heart is pounding out of my chest, my breathing is heavy and my palms are sweaty because I am completely absorbed by this wondrous machine.
After waiting patiently for nearly four years, I am finally behind the wheel of a classic Porsche 911 restored, modified and tuned by Singer Vehicle Design. The vehicle that surrounds me never rolled off an automaker's assembly line in its current configuration, yet its physical appearance is timeless, build quality breathtaking and driving dynamics peerless.

Recharge Wrap-up: Porsche 918 Spyder named Robb Report Car of the Year, cheap E85 in MN

Robb Report has named the Porsche 918 Spyder as its 2015 Car of the Year. The luxury lifestyle publication chose the powerful hybrid for being "the rarest, fastest, quickest, and most groundbreaking production Porsche ever," says Robb Report automotive consultant Robert Ross. About 140 judges were involved in the decision, which was announced at the North American International Auto Show in Detroit this week. Read more at Robb Report. Samsung SDI brought four new batteries to the Detroit Auto Show. One is a 120-Ah battery with a range of over 300 kilometers (186 miles). A second is interoperable between plug-in hybrid and all-electric vehicles. A third is a compact hybrid battery that offers smaller packaging without losing capacity. The fourth is a low-voltage system meant to replace or work alongside lead-acid batteries and improve fuel economy. Read more at The Korea Economic Daily, or in the press release below. A relationship between a Minnesota ethanol producer and retailers means cheap E85 for customers. The DENCO II ethanol plant began blending its own E85 fuel in 2011, and now sells directly to 45 gas stations. DENCO II sets the pricing for the fuel, and has been running a promotion for certain retailers to sell E85 for about a dollar cheaper than E10 gasoline. That promotion includes a Cenex station in Alexandria, MN selling E85 for just 85 cents per gallon. The result has been success for both the producer and gas stations, with customers having more cash to spend on retail goods when they go inside to warm up. Read more at Ethanol Producer Magazine. Samsung SDI, targeting the North American market with automotive batteries and high-tech materials ? Display batteries and materials for automobiles at NAIAS from January 12, 2015 ? Introduce high capacity battery cells providing 300km driving distance per charge ? Present Non-Painting Metallic Material, the winner of SPE Automotive Innovation Award ? Samsung SDI, the world-leading material and energy solution provider introduced automotive batteries and engineering plastic materials targeting the North American market at the Detroit auto show. Samsung SDI showed off automotive batteries for electric vehicles as well as advanced materials for the interiors and exteriors of conventional vehicles at the 2015 North American International Auto Show.