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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Porsche introduces Boxster and 911 Black Editions

In case choosing which Porsche to buy weren't challenging enough, the German automaker has announced a new special edition to make it even more so - particularly for people who like the murdered-out look. Called the Black Edition, it's being offered on the 911 and Boxster. As you might have guessed, the principal defining feature is the black on black color scheme, with metallic black paint available as an option. But it also comes bundled with otherwise optional equipment as standard. Both versions come from the factory with heated seats and auto-dimming mirrors as well as embossed headrests, unique sill plates and a Sport Design steering wheel. The 911 version also includes 20-inch wheels, dynamic LED headlights, front and rear Park Assist, reversing camera and Bose audio. It's based on the standard 3.4-liter model with 350 horsepower and is available in rear- or all-wheel drive and in coupe or carbio form. The Boxster Black Edition likewise starts out with the base 2.7-liter, 265-hp model, and upgrades with its own set of 20-inch wheels, wind deflector, bi-xenon headlights, dual-zone climate control, navigation, upgraded audio and park assist. Porsche dealers in the US are now taking orders on the Black Editions, with deliveries set to commence at the end of July. Pricing range from $59,100 for the Boxster and $88,800 for the 911 Carrera, ratcheting all the way up to $104,600 for the 911 Carrera 4 Cabriolet (all prices excluding the $995 destination charge). Show full PR text Exclusive editions of 2016 Porsche Boxster and 911 Carrera in classic color combination In elegant black: Porsche 911 Carrera and Boxster Black Editions Atlanta. Porsche has created a special model of the 911 Carrera and Boxster: the Black Edition. The combination of black exterior and interior emphasizes the timeless, classy elegance of each sports car. As the name indicates, Black paint is standard, while Jet Black Metallic is available as an option. Standard equipment on the 911 Carrera and Boxster Black Edition models has been enhanced in regards to the wheels, headlights, and sound system while additional equipment has been included such as the Sport Design steering wheel, door sill guards with Black Edition logo, heated seats, auto dimming rear-view mirrors, and the headrests are embossed with the Porsche Crest. The 911 Carrera Black Edition is based on the standard model with a 3.4 liter flat-six engine developing 350 hp.