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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.

2015 Porsche Cayenne S E-Hybrid

Think of the electric motor in the facelifted 2015 Porsche Cayenne S E-Hybrid as the cream filling in an Oreo cookie. Under the hood of this plug-in hybrid crossover is a 333-horsepower, supercharged 3.0-liter V6 with a 95-hp synchronous electric motor sandwiched between it and an eight-speed Tiptronic automatic transmission. The clutched powertrain allows pure combustion, pure electric or a combination of both to drive all four wheels through Porsche's permanent all-wheel-drive system.
Differentiating itself from the Panamera S E-Hybrid sedan, which shares the same basic powertrain and stores energy in a 9.4-kWh battery, the Cayenne crossover is fit with a more robust 10.8-kWh lithium-ion battery that delivers an estimated pure-electric driving range of up to 22 miles at speeds of up to 78 miles per hour.
To be one of the very first US media members to sample Porsche's latest fuel-efficient crossover, the automaker flew us to Frankfurt, Germany, to test the five-passenger Cayenne S E-Hybrid on its home turf.