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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

This Porsche 356 family keeps it outlaw

Rod Emory was the founder of Emory Motorsports in Burbank, CA, and the scion to a family tradition of building "outlaw" Porsches that are almost as cool as the cars themselves. The lovingly modified Porsche 356s are lovely artifacts, and their story, along with the story of their builders, is pitch-perfect for the Petrolicious oeuvre of beloved classics.
Tune in for the history lesson, and then stick around for the car candy.

Porsche tipped to reveal purist's 911 R in Geneva

Update: The 911 R dam has broken well ahead of its official reveal at Geneva. Stay tuned for full coverage, but take a look at this image from Twitter user @PistonHeads and let us know what you think in the comments below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. With much of the 911 family going turbo, there's room in the lineup for a purist's Porsche: a naturally-aspirated, rear-drive, manual-only model that'll essentially be a stripped-down GT3. The latest reports indicate that this model, initially expected to be called the 911 GT but now more likely to get the 911 R moniker, will be unveiled in Geneva. It's also tipped to wear skinnier tires that will sacrifice grip for a more linear driving experience, and jettison the big wings in favor of a sleeker, more classic profile. What that all boils down to is a GT3 in its essence, and it will likely pack the non-turbo engine from either the GT3 or GT3 RS (pictured above) – or some version thereof. Recall that both the GT3 and the GT3 RS are PDK-only, although Porsche has decided that the next-generation GT3 should give customers the option of shifting for themselves. According to Motoring.com.au, which recently spoke to 911 product line manager August Achleitner, the purist's 911 will be unveiled at the Geneva Motor Show less than two months from now. "Come to Geneva and you'll find out," said Achleitner "but for now this is all I can talk about." Don't get your hopes up too much, because production is expected to be severely limited, with the entire production run likely to be pre-sold. Related Video: