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Revel in the glory of the Porsche 911 engine factory

A flat-six engine pumping away behind the driver defines the Porsche brand for many people, whether they are buying a Boxster, Cayman or 911. If you want to appreciate the sound and fury concentrated in the rear of these German sports cars even more, then take a tour of the company's 911 engine factory in Zuffenhausen, Germany, to see the work that goes into each one. We're long past the days of automotive assembly lines being deafening, dirty affairs, but it's still somewhat shocking to see just how sterile the plant in Zuffenhausen is. Each person wears a matching gray jumpsuit and gloves, and there's not a drop of grease of them. While the components are constantly coming down the line, there doesn't appear to be much of a rush. It's just a slow, steady movement that gives workers time to complete their appointed tasks. At least in this video, the employees don't even seem to talk to each other; the only sound is the hum of the plant or whir of tools. It's transfixing to watch these famous engine slowly come together largely from human hands. News Source: Cars via YouTube Plants/Manufacturing Porsche Technology Performance Videos engine

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2014 Porsche 911 Turbo and Turbo S debut [w/video]

The Turbo S will dispatch the Nürburgring in "well under seven and a half minutes."
Porsche is celebrating the 40th anniversary of its 911 Turbo in the best possible way: by announcing the next-generation of the rear-engined beast. The 2014 Porsche 911 Turbo and Turbo S are here, and man oh man, do they seem like the business.