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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

2014 Porsche 911 Targa

I've watched the electro-hydraulic roof panel open and close about 73 times in the past hour, but its fascinatingly complicated operation still has me mesmerized. I've concluded that only a German automaker - Porsche, to be more specific - would go through the trouble of engineering a roof system that essentially lifts the entire greenhouse off a vehicle, rearranges its components like a sliding-tile puzzle, and then reassembles all of them seamlessly (sans roof panel) to accurately recreate one of its most famed bodystyles.
The 2014 Porsche 911 Targa is a near-perfect modern interpretation of the automaker's 1965 911 Targa, a semi-convertible bodystyle that represents nearly 13 percent of all 911 models sold since production started 50 years ago. While the early car's roof was purely manual in operation - that's the period-correct way of saying that the driver did all of the muscle work - today's Targa is a completely automated transformation that requires only that the driver hold down a cabin-mounted switch for a mere 19 seconds to let the captivating show run its course.
After studying the Targa's elaborate roof operation at its launch at the Detroit Auto Show earlier this year, I was sufficiently intrigued. To that end, I traveled one-third of the way around the planet to southern Italy, hoping that the Mediterranean climate would reveal a bit more about the reintroduction of the automaker's iconic sports car.

Porsche spotted testing next-gen Panamera in the snow

It's winter testing season in northern Sweden, and the latest spy shots our paparazzi on the ground have brought us is the upcoming Porsche Panamera testing in the cold and snow. The upcoming new four-door Porsche, spied wearing only minimal camouflage, appears to have a more elegant and sloping roofline than the existing model. Other details like the lights, mirrors and grille openings look fairly consistent with what we've been seeing on Porsche's other models as they've trickled out. Based on the new MSB platform, the new Panamera is set to share its underpinnings with the next Bentley Continental and possibly an Audi variant as well – though the prospect of a Lamborghini version to follow the Estoque concept seems to be off the table. The new platform will, however, make the new Panamera lighter than the current model. A new range of V6 and V8 engines are expected to provide motivation, driving the rear wheels or all four, along with the available e-hybrid system. Porsche's first four-door sedan was introduced in 2009 and underwent a facelift in 2013, so the all-new second-generation model should arrive sometime later this year or next as a 2017 model. This new model could provide the impetus for Porsche to put the Sport Turismo shooting brake version into production as well, and maybe – just maybe – a two-door coupe and possible convertible versions to follow in the footsteps of the 928.