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Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Magnus Walker turbocharges his love for the Porsche 911

He's had his fill of early, long-hood Porsche 911s - he owns at least one from each model year, from 1964 to 1973 - so Magnus Walker, a fanatic of the Stuttgart, Germany-based automaker, recently set his sights on the early Porsche 930, as documented by this XCAR video called 'Turbo Fever.' Let us translate: pretty soon Walker will own all of the earliest, non-intercooled 911 Turbos - at least one from each model year, starting at 1975 and ending at 1977 (though the 1975 911 Turbo Carrera never officially was imported to the US by Porsche, so it'll be tougher to find one Stateside).
Any Porsche enthusiast can tell you why they love their car, and it often comes down to the small details that differentiate one model year from another. One of many examples is the mid-'80s 928. They look similar, but the basic difference between a 1984 Porsche 928 S and a 1985 928 S (US-spec) is two camshafts and 54 horsepower, though each car's V8 has its own pros and cons. We'll let Magnus Walker tell you all about the 930 and what makes the first three years special, as he's becoming quite the expert on early, air-cooled 911s. When the nearly 15-minute mini-documentary was filmed, which you can view below, he already had added four early 930s to his collection!

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.