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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche Cayman GT4 storms Switzerland with 385 hp [w/video]

Much as we love the Porsche 911 in all its variants, there's definitely a case to be made for the smaller Cayman as the best-driving sports car in the company's lineup. We adore it in all forms, and most recently fell madly in love with the new Cayman GTS. But here at the 2015 Geneva Motor Show, Porsche has unveiled a truly special, range-topping variant of its mid-engine coupe: the GT4. And after seeing it in person, we're pretty much head-over-heels in love. That's because the GT4 is the most hardcore variant of the Cayman yet, using a 385-horsepower version of Porsche's 3.8-liter flat-six, derived from the 911 Carrera S. It sends power to the rear wheels solely via a six-speed manual transmission with dynamic gearbox mounts, and we're told the hot new coupe will sprint to 60 miles per hour in just 4.2 seconds – a full half-second quicker than the 340-hp Cayman GTS. Building upon that, the GT4 uses a host of chassis components from the potent 911 GT3, and offers further upgrades like ceramic brakes and carbon fiber bucket seats. This should make for one seriously track-worthy machine, and Porsche already says that the GT4 will run the Nurburgring in a scant 7:20 – the same time as the 2011 911 GT3. It's all very awesome, this GT4. To say we're stoked would be a gross understatement. Look for it to hit Porsche dealers in July, starting at $84,600. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A New Member of Porsche's GT Family The benchmark in its class: the Porsche Cayman GT4 Atlanta, Feb. 3, 2015 - Porsche's GT family is proud to announce the addition of an exciting new member: the Cayman GT4. This is the first Porsche GT sports car based on the Cayman and features components of the 911 GT3. Clocking a lap time of 7 minutes and 40 seconds on the North Loop of the Nurburgring, the Cayman GT4 earns the same lap time as the 2011 911 GT3 and positions itself as the new benchmark atop its market segment. The Cayman GT4 clearly demonstrates Porsche's dedication and passion to continue to promote truly industry-leading two-door sports cars in the future – sports cars that are developed at the Motorsport department in Weissach. The engine, chassis, brakes, and aerodynamic design of the Cayman GT4 are configured for maximum driving dynamics while retaining the versatility and everyday utility that are typical of the two-seater Porsche coupe.

Next-generation Panamera will spawn variants, Sport Turismo in the running

A few years ago it took actual willpower not to consider what kinds of cool derivatives Porsche could make with the Panamera. Our fancies were helped by patent drawings of a Panamera convertible, rumors of a two-door 928 GT and internal Porsche sketches of such a car, and report after report after report that the current, second-generation Panamera would begin to expand the family. That hasn't happened, but according to a new report in Auto Express, the next Panamera will be the one to begin the bifurcation. Wolfgang Hatz, the brand's head of research and development, told the mag that, "We have prepared it for a lot of derivatives, personally I like very much the Sport Turismo." The Panamera Sport Turismo, remember, was the hybrid, concept wagon that rolled into the 2012 Paris Motor Show and made everyone ask, "Why didn't you build this design from the beginning?" It could have been Hatz's English, but after professing his ardor for the Sport Turismo, the executive said, "But there is a good chance for more derivatives." We're not sure if that means the Sport Turismo is all but approved, or if he was speaking of the third generation Panamera's new MSB platform in general. Even though Hatz mentioned a coupe and convertible, it sounds like that latter variant won't be happening, Hatz saying that the brand already has the Boxster and 911 Cabriolet. We're willing to forgive that omission – who's really looking for a four-door convertible, anyway? – and welcome the Sport Turismo first if Hatz will please please please get us a new 928.