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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Porsche names new motorsport chief

Though it may have expanded into crossovers and sedans, Porsche is still a company with racing at its heart. You might even argue that Cayenne and Panamera sales only serve to fund the company's motorsports activities. Competition-spec 911 coupes still make up a large portion of the grid in any GT racing series, and those activities are presided over by the Porsche GT division (separate from its LMP1 program), which has just announced a changing of the guard.
Porsche's GT unit - which is responsible both for racing models like the 911 RSR and road-going models like the 911 GT3 - has until now been steered by Hartmut Kristen (pictured above, left) in his capacity as Vice President of Motorsport at Porsche AG. During his ten-year tenure, Kristen gave birth to the RS Spyder that competed in the American Le Mans Series and the pioneering 911 GT3 R Hybrid. He also fostered what Porsche characterizes as "arguably the most comprehensive youth development program in motor racing" and saw the marque return to Le Mans last year with a dominant 1-2 class victory.
Kristen, now 59 years old, is leaving the German automaker, but will remain an advisor to the company's R&D department. Taking over as VP of Motorsport will be Dr. Frank-Steffen Walliser, who has until now been head of the 918 Spyder project (a responsibility he will continue). Walliser (pictured above, right) was previously Porsche's general manager for motorsport strategies and will now be responsible for Porsche's GT projects on and off the track, while Fritz Enzinger continues at the helm of the LMP1 program in pursuit of better results next year than the 919 Hybrid achieved at Le Mans last month.

Porsche celebrates 50 years of 911s with limited edition model

Despite being 50 years old now, the Porsche 911 sure is looking good for her age. And to commemorate this milestone anniversary, Porsche has created the 911 50 Years Edition you see here, which will make its debut at the 2013 Frankfurt Motor Show - 50 years after the original 911 debuted at this very same expo.
What's really neat about the 50 Years Edition is that it houses a rear-wheel-drive setup inside of the wider body used for all-wheel-drive Carrera 4 and 4S models. Found at the back is the 3.8-liter flat-six from the Carrera S, upgraded with the Powerkit package that increases horsepower from 400 to 430 and includes the Sport Chrono setup. According to Porsche, hitting 60 miles per hour takes just 4.2 seconds with the seven-speed manual transmission, or 3.8 seconds with the optional dual-clutch PDK.
Visual changes include two special paint colors - a darker graphite grey and a lighter geyser grey - unique 20-inch wheels that pay homage to the original Fuchs rollers of the 1963 car, and special badging at the rear and on the door sills. Inside, there are more throwbacks to the original 911, with green labeling on the instruments, white pointer needles and silver accents. What's more, the leather seats feature a fabric insert reminiscent of the Pepita design from the '60s. Looks great to us.