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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Roger Rodas' Widow Suing Porsche Over Carrera GT Crash

Investigations undertaken by local law enforcement may have vindicated Porsche from any wrongdoing in the crash that killed actor Paul Walker and racing driver Roger Rodas last year, but the latter's widow is apparently not convinced. According to emerging reports, Kristine Rodas has filed a lawsuit seeking unspecified damages from Porsche Cars North America. In her suit filed with the Los Angeles Superior Court, Rodas' attorney Mark Geragos reportedly disputes the findings of the Los Angeles County Sheriff's Department, which asserted that the vehicle was traveling at an unsafe speed of 90 miles per hour on city streets, identifying the speed as the cause of the accident. Instead the lawsuit claims that the vehicle was only going 55 mph and that the cause of the crash was improper equipment – namely a faulty right rear suspension and the lack of a crash cage and proper fuel tank. "The Carrera GT was unsafe for its intended use by reason of defects in its manufacture, design, testing, component and constituents, so that it would not safely serve its purpose," according to the specifics of the suit obtained by the Los Angeles Times. When reached for comment, Porsche Cars North America spokesman Nick Twork told Autoblog: We are very sorry for the Rodas and Walker family's loss. The crash was the subject of a detailed investigation by the proper authorities (L.A. County Sheriff and California Highway Patrol), and their investigation disproves the allegations in the lawsuit. The investigation found that driving at a high speed in a negligent manner caused the crash and concluded that there was no mechanical defect. The Carrera GT is known as a difficult car to drive. As the LA Times report points out, Jay Leno spun one at Talladega in 2005, and the following year, Porsche paid part of a multi-million-dollar settlement after two were killed on a track when their Carrera GT struck a slower-moving Ferrari. The Rodas lawsuit could very well point to that previous suit from San Diego Superior Court. Whether the court in LA will hand down a similar ruling remains to be seen.

Nick Murray's problematic Porsche 911 shows the power of a viral video

When Nick Murray took delivery of his 2013 Porsche 911 Carrera S in June 2013, he had saved for it for the past five years. He didn't just pluck a random 911 off a dealer lot. He specially ordered his car with thousands of dollars in extras tailored just to him, and he captured all of the options on his YouTube channel. The love affair didn't last long. Eventually the channel became a place for Nick to air his growing list of grievances about his deteriorating 911. Eventually, his mix of righteous indignation and sarcasm went viral.
By late December, he had already had four warranty repairs done on the car. Things got much worse in March. The computers began resetting whenever Nick drove over large bumps. There was also an acrid, electrical smell that occasionally permeated the cabin. Murray filed for Lemon Law protection. Porsche Cars North America contacted him for the first time to fix the problem, but it didn't help.
Things culminated in April when Murray put up a new video that showed more troubles. He began arbitration with Porsche and asked for either his full purchase price back or an exact replacement. The company countered with a portion of what the car was worth, based on its mileage. Murray refused and turned to his YouTube watchers for help. He asked them to spread the word, and the video went viral with over 800,000 views as of this writing. Supporters posted it multiple times on Porsche's Facebook and Twitter sites.