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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Former Porsche CEO Wiedeking indicted over VW takeover bid

Do you recall the failed efforts by Porsche to take over Volkswagen? According to a Bloomberg report, former Porsche CEO Wendelin Wiedeking (above) and ex-CFO Holger Haerter have finally been charged with market manipulation over the exercising of options as part of the German sportscar manufacturer's ill-fated attempt to take over the much larger VW. That failed bid eventually resulted in the reverse coming true - VW swallowing Porsche.
The charges leveled by Stuttgart prosecutors come after a three-year investigation centered around allegations that Porsche execs made a concerted effort to increase the company's share in VW to 75 percent in preparation for a hostile takeover. Porsche had previously told its investors on at least five occasions that it had no intention to buy VW.
Portions of the investigation have subsided, according to prosecutors, citing an inability to prove certain improprieties with a "necessary degree of certainty." The number of charges is down to 5 from a previous 14 counts regarding "information-based market manipulation."

McLaren P1 vs Porsche 918 vs Ducati 1199 Superleggera in epic standing-mile drag race

We live in a high-tech supercar renaissance, with the Porsche 918 Spyder, McLaren P1 and Ferrari LaFerrari all duking it out for performance supremacy. All three members of this power trio place the engine behind the driver and use some kind of hybrid assist. However, each one finds a slightly different way to make that setup work. While all of the tech is insanely cool, let's just admit that we are all really wondering which one is the quickest and which is the fastest. Autocar aims to find out in a new video pitting two of them against a surprise challenger in the standing mile.
Unfortunately, the race is missing the Ferrari, despite Autocar's best efforts. So instead, it has another limited-edition, high-performance vehicle from Italy in the form of the Ducati 1199 Superleggera. The bike has just two cylinders, but at 1.2-liters of displacement, it makes over 200 horsepower, and all that gumption is packaged into a magnesium monocoque body with carbon fiber bodywork to keep weight low. Granted, the cycle is going up against the 875-hp Porsche and 903-hp McLaren, but traction, aerodynamics and gearing all play a part in this fascinating video.
There's no sense in ruining the winner before watching, but Autocar teases that the finish is one of its closest drag races ever. Check out the video to find out just what that means.