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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche 918 Spyder pre-production version in all its almost-done glory

Porsche continues the long tease of its upcoming 918 Spyder, with the latest instantiation here at the Pebble Beach Concours, with the car presented in pre-production form to the throngs on the golf course.
Just a few days ago Porsche dropped an image of the car on its official Twitter feed. True to that leak, this 918 looks damn near what we expect the full customer version to be when it is officially debuted in Frankfurt. The neon-green brake calipers are items new to this version of the 918, and seem to be an identical color to those found on the Panamera S E-Hybrid.
When it shows up as a drivable piece, expect the Porsche supercar, with its gasoline-electric drivetrain, to be pretty insane. Horsepower in excess of 800 ponies will be available with a toe-tap, while the price of entry is expected to come within shouting distance of $850,000. A good deal for Porsche to bring the thing to Pebble then, where buyers with that kind of cash are think on the ground (and most likely wearing sherbet-colored trousers).

All Porsche 911s to get turbos in 2015?

Currently, Porsche builds two turbocharged 911s - the Turbo and the Turbo S (and their cabriolet counterparts). The rest of the 911 range, meanwhile, is motivated by either 3.4- or 3.8-liter flat-sixes of varying outputs. This clear separation could be set to change in the very near future, though, as rumors continue to swirl that Porsche's rear-engined range could switch exclusively to turbocharged power.
This time, it's Car projecting that the 911 range will go turbocharged as part of a mid-cycle refresh, with the base Carrera's 3.4-liter dropping to 2.9 liters and adding an iron lung, bumping the entry level 911 up to 400 horsepower. Yes, a 400-horsepower, entry level 911. The Carrera S, meanwhile, will retain its 3.8-liter engine, but will also benefit from turbocharging, increasing output to 530 horsepower and 520 pound-feet of torque. So basically, it sounds like the current, 520-hp 911 Turbo will become the next Carrera S.
What does that mean for Porsche's traditional high-performance models? Well, it's a safe bet that the Turbo, Turbo S and eventual GT2 will be producing seriously huge power figures. Based on pure speculation, we wouldn't be shocked to see a 600-hp Turbo, with the S and GT2 increasing output markedly from there.