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Porsche's Tesla-fighter could have 600 hp and 300-mile range

Will this be the Ragin' Pajun? Some details on the all-electric "Tesla fighter" from Porsche have been revealed by UK's Car magazine, and, to put it bluntly, the model that has preliminarily been dubbed the 717 will be an absolute beast when it hits the road as early as 2019. With some technological help from parent company Volkswagen, Porsche is planning a model that will have about a 300-mile single-charge range, and a version that may deliver as much as 600 horsepower. The four-door will also be four-wheel-drive, with one electric motor per axle, and four-wheel steering, all for the sake of consistency, Car says. Additionally, unlike the Tesla Model S, with its battery packs running flat along the floor of the vehicle, the 717's battery layout will be far more complex, complete with bulkhead walls and 108 separate battery pouches. Last month, German publication Auto Motor und Sport reported that the Panamera's junior variant, aka the Pajun, was indeed going to be an all-electric affair. Still, beyond a few digital renderings and an estimated single-charge range of 250 miles, few details were revealed.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche would have entered F1 if Audi had blocked its Le Mans program

Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.