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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Watch the incredibly complicated operation of Porsche's new targa roof

Despite Porsche having claimed the name, targa tops are nothing new. In addition to the semi-roofless version of the 911, plenty of cars in the past have used removable roof panels - the new Corvette Stingray has one (as have prior generations), and this type of open-air experience has been available on past vehicles like the Pontiac Solstice Coupe and Honda Civic del Sol.
But when Porsche took the top off its brand new 911 Targa here at the Detroit Auto Show, it was indeed cause for pause. Simply put, this is one of the most complicated and intricate electronic roof panel removal techniques we've ever seen, save perhaps, for the setup found on the Japanese-market Civic del Sol from the 1990s.
We won't spoil the video for you, but basically, rather than just the roof panel coming off, the entire rear glass area lifts away the body in order for the small section over the passenger compartment to slide back. This has to be incredibly expensive to repair once it inevitably breaks. And we highly doubt you'll be able to operate this mechanism at any speed.

Exotic cars caught on video racing on neighborhood streets in Beverly Hills

A pair of supercars caught on camera racing around a quiet Beverly Hills neighborhood last week has residents fearing for their safety. The video shows a white Porsche 911 and a yellow Ferrari LaFerrari as they clipped parked cars and blew through stop signs while residents of the upscale community watched in horror. Freelance cameraman Jacob Rogers shot the video of the supercar shenanigans. He later confronted a man outside the house where the Ferrari eventually parked. He asked the man if he cared that he was endangering people's lives. The man became combative and claimed he had diplomatic immunity. "He told me verbatim, 'I could have you killed and get away with it,'" Rogers told NBC Los Angeles. "I told him, 'the press is allowed to be here on the sidewalk on a public street.' He said, '(Expletive) America' and threw a cigarette at me." The Ferrari's plates are from the oil-rich country of Qatar. The race ended with the Ferrari pulling into the driveway of a $45,000-per-month rental home, its engine compartment smoking. Police can be seen arriving in the neighborhood. Los Angeles police are currently investigating the incident. Even though the LaFerrari was still smoking when police arrived they haven't filed charges because no officer witnessed the illegal activities. When police approached the owner of the vehicle he denied doing anything illegal and again claimed diplomatic immunity. Police told NBC they are in contact with the State Department about the man's diplomatic status and the legality of the cars in the neighborhood. Beverly Hills isn't the only swanky zip code plague by hotshot supercar owners. Some of the most expensive homes in London can be found In the Knightsbridge neighborhood - and some of the most expensive cars as well. This summer, the local council of Knightsbridge and nearby Chelsea began exploring a Public Space Protection Order that would fine drivers who rev their engines, drag race on residential streets or blare music, according to Reuters UK. News Source: NBC Los Angeles Government/Legal Ferrari Porsche Racing Vehicles Supercars Videos illegal