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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche reveals new 911 GT3 R at the Nurburgring

On any given weekend, you're bound to find gaggles of Porsche 911s zipping around most any race track. Now Porsche has revealed its latest competition model at no less fitting a location than the Nurburgring. The new 911 GT3 R replaces the existing version, slotting in below the 911 RSR. It's based closely on the road-going 911 GT3 RS, and retains the same 4.0-liter naturally aspirated flat-six with direct injection and variable valve timing, but tuned to deliver over 500 horsepower, transmitted to the rear wheels through a six-speed sequential paddle-shift gearbox and mechanical limited slip differential. The wheelbase has been stretched over three inches for better weight balance compared to the outgoing GT3 R, further optimized by more lightweight components and a central radiator to lower the center of gravity. The lightweight bodywork is made of aluminum, steel, and carbon fiber, and for the first time all of the glass (including the windscreen) has been replaced by plexi. Stopping power is provided by six-piston aluminum monoblock calipers gripping 380-millimeter steel discs up front, with four-piston calipers and 372-mm discs at the back. The safety fuel cell can now hold 120 liters of fuel with a cut-off safety valve, the doors and windows can be removed, and the escape hatch is bigger, too. All of this adds up to the promise of a more competitive GT3 R ready to take on the competition, available to privateer racing teams from December for 429,000 euros before tax – working out to about $487k at current exchange rates. World premiere at the Nurburgring Lighter, more economical, faster: the new 911 GT3 R Stuttgart. Based on the 911 GT3 RS production sports car, Porsche has designed a customer sport race car for GT3 series around the world: The 911 GT3 R. In developing the more than 368 kW (500 hp) racing nine-eleven, special attention was paid to lightweight design, better aerodynamic efficiency, reducing consumption, improved handling, further optimised safety as well as lowering service and spare parts costs. Adopted from its production sibling, the 911 GT3 R features the distinctive double-bubble roof, and the wheelbase which had been lengthened by 8.3 centimetres compared to the previous generation. This ensures a more balanced weight distribution and more predictable handling particularly in fast corners corners in comparison to the previous GT3 R.

Porsche 356 Outlaw is the other Continental

In Porsche parlance, 'outlaw' basically means 'hot rod,' and that definition can vary from person to person. For Jack Griffin and his 1955 Porsche 356 Continental, it means taking a great car to start with and reworking it to become a classic coupe that fits its driver perfectly. The latest video from Petrolicious highlights Griffin's 356 and all of the personalization he has in the beautiful ride.
Griffin acquired this 356 in 1994, but it came in rough shape. That made it the perfect canvas to transform the coupe into the Porsche of his dreams. On the outside, only things like the hood-mounted fuel filler, louvered decklid and Fuchs wheels give it away as something special, but underneath, it is modernized to be a faster, more robust car. Griffin considers it "a piece of art on wheels."
Hearing the Continental name associated with Griffin's Porsche might be throwing you, since it's normally more associated with Lincoln, but Griffin tells the whole story of what makes it so special on his '55 in the video. Scroll down to get an automotive history lesson and check out this fantastic 356 hot rod.