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Porsche Classic to offer vintage 911 dashboards

Porsche Classic already offers everything from oil specifically for the brand's air-cooled models to GPS navigation units for them. For restorers looking for just the right piece, the division is now also selling replacement dashboards for early 911s. Fitting models from 1969 to 1975, these dashboards aren't 100-percent original replacements. Instead, Porsche Classic reengineered the part with a modern substructure to hold up better to the sun, temperature changes, and humidity. The outer surface still looks entirely correct, though, to fit the design of these vintage air-cooled coupes. Porsche Classic is selling them for $1,353, but the the windshield needs to come out for installation. While the price may sound steep, it appears to be right in line with other dashboard replacements for the vintage 911. The Porsche specialists at Stoddard offer an example for $1,325 and list a factory part for $1,501.29. Shopping around might be worthwhile, though, because another website already seems to show the Porsche Classic unit with a markdown to $1,150. Porsche Classic Recreates Dashboard for Historic 911 June 1, 2015 New dashboard built to original specifications Atlanta. It is back: Porsche Classic is reproducing the dashboard for vintage 911 models from years 1969 to 1975. A sophisticated manufacturing process combines high quality meeting today's standards and a design that is true to the original. The new dashboard consists of a modern substructure and the original surface design. The fluted texture, tactile feel, gloss and shade of black are designed to be as close as possible to the original. The new part is now available to be ordered from any authorized Porsche dealer in the United States. MSRP is $1,353 plus any applicable taxes, shipping, and handling. Like the technical equipment, the classic vehicles' interiors are subject to normal wear. Solar radiation as well as fluctuations in temperature and humidity attack the surface and materials over time. Today's materials hold up better; therefore, to help preserve the long-term value of classic Porsche cars, Porsche Classic re-engineered the dashboard. Extensive tests conducted to modern standards assure precision fit and quality. As an original equipment part, the dashboard, which contains the loudspeaker cover, can only be installed by the original assembly procedure – which involves removing the windshield.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Performance cars old and new are headed to auction at Las Vegas Grand Prix

Auction house RM Sotheby's is hosting a sale ahead of the 2023 Las Vegas Formula One Grand Prix, and most of the lots that will cross the block were designed with performance in mind. Whether you want a supercar or a Formula One car, there's a chance you'll find it in Sin City. One of the highlights from the sale in terms of rarity and price is the Mercedes-AMG Petronas W04 that Lewis Hamilton drove in the 2013 F1 season. Assigned chassis number F1W04-04, it's the team's last car powered by a naturally-aspirated V8 engine, and you're on the wrong track if you're thinking of the 4.0-liter unit that powers AMG's road cars. The engine in question is a 2.4-liter unit that develops 750 horsepower and is capable of revving to a screaming 18,000 rpm. The KERS system injects 80 additional horses into the driveline. Hamilton drove F1W04-04 in 14 of the 2013 season's 19 races, and he won that year's Hungarian Grand Prix in the car. RM Sotheby's notes that F1W04-04 is "the sole example to be sold outside of the Mercedes-Benz organization," which explains why it expects the car will sell for anywhere between $10 million and $15 million excluding the buyer's fee and a 2.5% import duty that applies to American residents. That's a lot of money, but modern Formula One cars rarely come up for sale. Several other cars are expected to sell above the $1 million mark, including a 1999 Mercedes-Benz CLK GTR ($8 million to $9 million), a 1988 Porsche 959 Komfort ($1,650,000 to $1,850,000), and a 1996 Bugatti EB110 Super Sport ($2,500,000 to $3,250,000). The 1990 Ferrari F40 GT (one of 21 units built) could bring up to $4 million. You can take home a rare, high-end classic even if you cap your budget at $1 million. How about a 1984 Lamborghini Countach 5000 S that was delivered new to Ralph Lauren and that has been in the hands of its second owner since 1986? RM expects the coupe will sell for up to $900,000. The auction house is also giving enthusiasts two distinctly different ways to spend a six-digit sum on a 30-something-year-old Mercedes-Benz. There's a 1990 190E 2.5-16 Evolution with about 3,400 original miles that could fetch up to $700,000. That's a lot to pay for a W201, but this isn't a run-of-the-mill Baby Benz: It's one of 502 examples built for homologation purposes. Alternatively, the 1989 560SEC AMG 6.0 Wide-Body could sell for up to $900,000. It's one of the most emblematic cars designed by AMG before it joined Mercedes-Benz.