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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Porsche CEO Oliver Blume will be installed as head of the VW brand

Volkswagen Chief Executive Herbert Diess is planning to promote Porsche CEO Oliver Blume to take over as the head of the VW brand, according to a report from Auto Motor und Sport. Citing company sources, the German site said Bernhard Maier, who currently sits at the head of VW's Skoda brand, will lead Porsche in Blume's place. A shuffle at VW isn't surprising. The last thing Volkswagen needs as it transitions away from its long-running "clean diesel" TDI fiasco and into a clean electric ID future is negative press surrounding its burgeoning electrified lineup. Unfortunately, the ID.3 launch has been marred by software issues, with Manager magazine citing company engineers saying "the basic architecture was developed too hastily." Because of that underlying issue, various modules "often do not understand each other" and suffer dropouts. The brand-new eighth-generation Golf launch was also troubled and pushed back due to software problems. And more recently, Volkswagen was forced to pull an advertisement after admitting it was racist and insulting. That marketing misstep, according to the report, will lead to the firing of Chief Marketing Officer Jochen Sengpiehl. Related Video:

Is Porsche planning a GT5?

A trademark application filed in Europe suggests Porsche could be planning a GT5 model to slot at the bottom of its track-focused sports car lineup. The German automaker's GT skunkworks division in Weissach earned its reputation with enthusiasts producing the GT3 and GT3 RS versions of the 911, and previously offered GT2 and even GT1 models as well (although the latter was a limited homologation special). It recently extended itself slightly downmarket with the launch of the Cayman GT4, but this trademark application – already reportedly accepted in Germany and currently being reviewed by the European office – suggests an even more accessible model could be on its way, Autocar reports. Just what form a GT5 would take, however, remains a mystery. The numerical progression would suggest that Porsche is planning a hardcore version of an even smaller sports car, if such a project ever got off the ground to slot in below the Boxster and Cayman. Given that the 911 has bred both GT2 and GT3 versions, Weissach could alternatively be planning an additional GT version of the Cayman, or planning a hardcore version of the Boxster. The prospect of a GT5 version of the Macan, Cayenne, or Panamera seems unlikely as the alphanumeric designation has never been applied to anything other than a two-door coupe, but then we never really know what the future will bring: Before 2002 Porsche had never done anything with more than two doors altogether. These designations are typically borrowed from their corresponding racing class, and of course there is no GT5 category. But then most of these racing classes have been amalgamated into GT3 anyway, unless Porsche is planning on using the name for its own entry-level spec racing series. But at this point we're just spitballing. It's just as likely that the company has simply filed the trademark application to keep its options open for the future. Related Video: