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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Supercar parade entering highway is mesmerizing

In what must have looked and sounded to motorists on the M6 like an invasion of The Swarm, a parade of 50 enthusiast gems leaving a charity event were caught shooting down the on-ramp and merging into traffic. There were plenty of Porsches joining the 959 and Ducktail above, Aston Martins going back to the badboy V8 of the last millennium, a Ferrari Testarossa, a TVR and numerous other Easter eggs.
There were not, however, plenty of turn signals, with someone counting just five among the fifty engaging in proper use of the blinker. One reason put forth for that is the same reason we're posting this video, which is from last Summer, below: "because supercar." Enjoy.

2017 Porsche Panamera wagon spotted on Nurburgring

Back in February we showed you spy photos of a Porsche Panamera wagon that suggest the body style is slated for production. With the same car (or a nearly identical test mule) now running on the Nurburgring, we're ready to say the Porsche Panamera Sport Turismo is real. The name comes from a concept shown at the 2012 Paris Motor Show. It's not confirmed whether the Sport Turismo badge will be the official name for this model. We've seen spy photos of the standard Panamera hatchback, and both it and the wagon shares similar body panels. Expect to see the new 2017 Porsche Panamera at Paris this year with new or updated V6 and V8 engines as well as a plug-in hybrid option. The new Panamera is based off the MSB platform that Porsche is leading development on. As we reported previously, the next big Porsche could come as a coupe variant as well. Autocar also reports that the MSB platform will underpin future Bentley models, and the next Audi A8 (or A9 coupe) will probably share the same architecture. Before you bemoan the shared platform as some kind of brand dilution, remember that Porsche claims the Macan SUV shares only one-third of its parts with the Audi Q5. That is, the brands in the VW maintain a lot of differentiation despite common underpinnings. Or to put it another way: if you're going to make a knee-jerk complaint about Porsche, keep it to the standard cliches about making too many SUVs or how the Panamera isn't pretty. But to go back to the wagon seen above, at least the boxy tail lends some elegance to the Panamera's generous dimensions. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Porsche Panamera Sport Turismo Wagon Spy Shots View 9 Photos Spy Photos Paris Motor Show Porsche Wagon Luxury porsche panamera sport turismo