2005 Porsche Boxster 5 Speed Convertible on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche 918 Spyder with Weissach package does 0-62 mph in 2.6 seconds

Porsche marketers are having a field day with the 918 Spyder after some last-minute tuning improved the car's performance. They now say that it's so fast it's already beaten itself. Let us explain: Using a Weissach package-equipped 918 as an example (which reduces the plug-in hybrid supercar's weight through the deletion of some interior items, more generous use of carbon fiber and magnesium wheels), the car's previous official 0-62 miles-per-hour time of 2.8 seconds has been cut to 2.6. Additionally, 0-124 mph takes 7.2 seconds and 0-186 mph is dispatched in 19.9 seconds, times that were reduced by half a second and 2.1 seconds, respectively.
In all-electric mode, a non-Weissach pack 918 does 0-62 mph in 6.2 seconds (with the package, 6.1 seconds), down from 6.9 seconds. Efficiency is also improved thanks to the final tuning. The New European Driving Cycle (NEDC) rating of a Weissach pack-equipped car equates to 94 miles per gallon, up three mpg compared to before. That's pretty good for a car with 887 horsepower!
Check out the press release below for more details on how Porsche's final tuning measures improved its flagship supercar.

Recharge Wrap-up: Tesla Model X towing drag race, Porsche 918 salvage auction

Watch an Alfa Romeo 4C drag race against a Tesla Model X towing an Alfa Romeo 4C. The ridiculous (or, perhaps more appropriately, ludicrous) race appeared in MotorTrend's Instagram, which was then shared on Facebook by Tesla Motors Autopilot Program Director Sterling Anderson, along with the comment, "Fun fact: many high-performance cars cross the quarter mile line faster when towed by a Model X than they do on their own four wheels." While we can't quite see the actual results of the drag race in the video, it appears to be a close one. Check it out in the video above, and read more from Electrek. A Porsche 918 Spyder has gone up for auction. Unfortunately, it's a salvage auction, and said performance plug-in hybrid is totally mangled. The gut-wrenching photos reveal an even sadder detail, as the car's odometer shows it only logged 92 miles before being involved in what appears to have been a terrible wreck (though the listing describes the miles as "not actual"). The current bid on the Copart auction site is up to $106,000, and the listing shows a $600,000 repair estimate. The very expensive hunk of metal and carbon fiber is located in Long Island. Check out the listing for yourself, or read more at MotorAuthority. GKN Driveline says that German drivers are more interested in plug-in hybrids (especially with all-wheel drive) than conventional hybrid cars. In a poll of more than 1,000 drivers commissioned by GKN, 75 percent preferred PHEVs to standard hybrids, while 61.2 percent said that 50 kilometers (31 miles) of electric range is enough for their daily driving duties. About 81 percent are "wary of hybrids," most believing them to be a poor value. 52 percent said their ideal car would combine a plug and all-wheel drive. "We believe that plug-in hybrids with all-wheel drive make sense," says GKN Automotive President of Engineering Peter Moelgg, "and the public's positive response to vehicle programmes that offer this combination – like the Volvo XC90 T8 Twin Engine, BMW i8, and Porsche 918 Spyder – can only continue to grow." Read more in the press release below. NEW RESEARCH REVEALS GERMAN DRIVERS PREFER PLUG-IN HYBRIDS Lohmar, Germany, 22 March 2016: Drivers now consider plug-in hybrid vehicles to be more attractive and practical than conventional hybrids, a survey commissioned by GKN Driveline has revealed.