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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche Macan to get four-cylinder engines

Porsche hasn't offered a four-cylinder engine since the 968 went out of production in 1995 - the better part of two decades ago. There'd been talk of a four-pot Boxster or an even smaller model to slot in below it, but while the latest intel indicates that Porsche is moving ahead with its four-cylinder plans, it's a different kind of vehicle that will get it first.
That, of course, would be the new Macan. Just revealed a few weeks ago at the LA Auto Show, the Macan crossover is being launched with a pair of twin-turbocharged V6 engines (a 3.0 with 340 horsepower and a 3.6 with 400 hp) and a six-cylinder turbodiesel with 258 hp. But smaller engines, according to emerging reports from Autocar and Auto Express, are on their way.
Word has it that Porsche is preparing a 2.0-liter turbo four with 280 horsepower and a diesel with the same displacement and cylinder count, engines that will power new entry-level Macan models that will slot in beneath the existing Macan S, Macan S Diesel and Macan Turbo. While the diesel is tipped to be ported over from the Volkswagen parts bin, the four-cylinder gasoline engine is said to be under development by Porsche itself, which could mean it will have a boxer layout.

Petrolicious studies the purity of a Porsche 911 2.7 RS

Water-cooled Porsches are superior to the old, air-cooled models. This really isn't up for debate, despite the mob of Porsche purists, with pitchforks and torches in hand, currently descending on the Autoblog offices. Water-cooled models are more powerful and easier to live with, two factors that make modern Porsches just so darn amazing.
And while we won't hear arguments on anything we've written above, we will say that the old air-cooled models, while not superior, are just, somehow, better. They sound better - a lot better. They're simple, elemental and wildly entertaining things, that just beg for more and more. They rev in a way that forces drivers to work to unlock their power, rather than just push their right foot down. Part of the appeal of air-cooled Porsches, in addition to what we just listed, are the gorgeous cars they're slotted into, like the subject of the latest video from Petrolicious.
Starring a 1973 Porsche 911 Carrera 2.7 RS, this video is a bit shorter than recent ones, but it's no less exciting. This 911, complete with it's sweet-sounding exhaust is the kind of simple, entertaining thing we can watch over and over. Scroll down for the full video.