2002 Porsche Boxster S Low Reserve 201-376-8510 on 2040-cars

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Translogic 166: Porsche 918 Spyder

In the same month that Porsche announced that its 918 Spyder is sold out, Translogic is getting its first (and likely last) shot at the plug-in hybrid hypercar. Our drive starts off in a very civilized fashion as we tour the 918 Spyder's e-power and hybrid modes, but the fun really starts when the naturally aspirated 4.6-liter V8 engine roars to life in sport and race hybrid modes, augmenting the electric motors with an additional 608 horsepower for a total of 887. We even attempt an impromptu 0-60 test to see if we can match Porsche's gobsmacking official time of 2.5 seconds, but sadly we don't have the room to make a run on its 214-mph top speed. Watch as Translogic host Jonathon Buckley pilots this Porsche around an airstrip in Irvine, CA, with a focus on the many driving modes that set the 918 Spyder apart from anything else in the storied automaker's history. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley.

McQueen's Porsche 917 from Le Mans races to the auction block

Steve McQueen may have been the headline actor of the motorsport cult classic film Le Mans, but we all know who the real star was. Or rather, what: the Porsche 917. More specifically, it was the Gulf-liveried #22 - not McQueen's #21 - that won the race, making it one of the most iconic cars ever to drive across the silver screen. And now it's going up for auction.
This 1969 Porsche 917K, chassis 917-024, has a storied history both on and off the screen, even if it didn't win any (off-screen) races of note. This example was the first 917 to be campaigned in an actual race when Porsche handed it to Jo Siffert to drive against the Ferrari 312P and Ford GT40 at the Spa-Francorchamps 1000 Km race in 1969. Siffert found the early example too unstable and ultimately drove an earlier 908 to the checkered flag, but after 917-024 set the fastest time at the following year's Le Mans test day, Siffert acquired it outright.
The Swiss racing driver loaned the car to Solar Productions for use in the film, after which it returned to Siffert's collection until he was killed in an F1 exposition race at Brands Hatch in 1971. In a testament to how much he loved the car, it was 917-024 that lead the funeral procession. The car subsequently fell off the radar until it resurfaced in 2001 as one of the greatest barn finds of the new millennium. Now fully restored and resplendent in its original baby blue and orange, 917-024 is headed to the auction block at Pebble Beach where you can be sure that Gooding & Company will bring in a suitably high price for arguably the most iconic example of one of the most iconic Porsches of all time.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.