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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder gets tiny recall for rear control arms

As the recent US recall of a single Koenigsegg Agera shows, even low-production supercars aren't immune from safety campaigns. Now, there's another example that even the fastest cars can have their faults. The Porsche 918 Spyder is a pretty fantastic vehicle for its ability to mix hybrid fuel economy and incredible amounts of power, but Porsche has a problem on a few units of its halo model.
According to the recall document from the National Highway Traffic Safety Administration, Porsche needs to inspect and possibly repair five 918s in the US because the rear axle control arms may break, which could cause a loss of control while driving. In the full defect notice, Porsche says that it first noticed the problem on June 26 when the parts failed during "heavy duty durability testing (extreme race conditions)" at the Nardo test track in Italy. It transported the components back to the company's lab for inspection, and on July 18 it issued a stop-sale to inspect the suspension parts on the supercar. The automaker also contacted owners by phone to warn them not to use the car on track, until repaired.
The affected 918s will be inspected, and if the cars have the bad parts, the control arms are will be replaced. Obviously, this will be done at no cost to owners. According to a Porsche spokesperson speaking to Autoblog, in addition to the five US cars potentially affected, there were 45 worldwide. All of the cars have now been checked. Scroll down to read the report from the regulator or download the full defect notice as a PDF, here.

Porsche confirms four-cylinder Boxster, Cayman replacement for US

Those who've been anxiously awaiting the return of the four-cylinder Porsche will be glad to know that the wait is almost over. What's more, the quad-pot Porsches won't be kept away from US showrooms but will form an integral part of the company's North American strategy. Confirmation comes courtesy of Automotive News, which spoke to the company's chief executive Matthias Muller about its return to four-cylinder power. "First of all, we will have it in the Boxster and Cayman successor," Muller told AN. "And then we will see how it works and how successful it is and how the customers will react on that, and then we will take the next decisions." The model to which Muller refers is expected to be the 718 – a new line taking the place of the Boxster and Cayman, ostensibly allowing Zuffenhausen to start from scratch rather than "downsizing" the engine on existing models. The new range is anticipated to launch sometime in the middle of next year. Porsche is currently offering a 2.0-liter inline-four with 234 horsepower in the Macan (which we get with V6s) for certain markets overseas, but the 718 is expected to get a new flat-four 2.0- and 2.5-liter displacements with output edging up to 395 horsepower. The last time Porsche offered a four-pot in the US was with the front-engined 968 that wrapped up production two decades ago, but it hasn't offered a boxer four since 1976.