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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 919 Hybrid revives Porsche's factory Le Mans efforts

After months of teasing with camouflaged testers, Porsche has finally unveiled its prototype entry for the 2014 World Endurance Championship, the 919 Hybrid. Porsche, you may recall, hasn't had campaigned a factory team at Le Mans in years, so the 919 is nothing less than their recommitment to endurance racing.
Combining a 2.0-liter V4 (yes, a V4) that revs to 9,000 rpm, the 919 produces around 500 horsepower with a pair of energy recovery systems. The first system recovers the heat energy from exhaust gasses as they pass through an electrical generator, while the second system is a bit more familiar. Using a setup similar to what is found on the production 918 Spyder, a generator on the front axle recovers kinetic energy from the brakes, which is subsequently stored in a battery system. That power can then be sent to the front wheels at the driver's command, effectively turning the 919 into an all-wheel-drive racecar.
Despite these various forms of motivation, Porsche doesn't claim to be seeking outright power supremacy, with Chairman Matthias Müller saying, "In 2014, it will not be the fastest car that wins the World Endurance Championship series and the 24 hours of Le Mans, rather it will be the car that goes the furthest with a defined amount of energy. And it is precisely this challenge that carmakers must overcome. The 919 Hybrid is our fastest mobile research laboratory and the most complex race car that Porsche has ever built."

Mark Webber gets early clearance for Porsche departure

If there's no rest for the wicked, there's surely even less rest for the wickedly fast. And make no mistake about it, Mark Webber is wickedly fast. He may not have proven able (or given the opportunity, depending on who you ask) to emerge from Sebastian Vettel's shadow after six seasons partnered with the multiple world champion at Red Bull Racing, but he's still won nine Formula One grands prix, to say nothing of the sports car races he won with Mercedes in the late 90s. But now he's leaving F1 to anchor Porsche's new LMP1 program, and according to the latest reports, he's departing Red Bull for Porsche sooner than expected.
Typically an F1 driver is obliged to stay with his team until the end of the calendar year - not just the end of the racing season - helping out with things like promotional events and fine-tuning next year's car. But news.com.au reports that Red Bull has given him early leave, so once the racing action in Brazil is done on Sunday, he's departing straight for Porsche's racing headquarters in Wiessach, Germany.
It won't be Webber's first visit to the facility, having already swung by to have his new seat fitted. But his early arrival will undoubtedly help him and Porsche get up and running ahead of schedule. The move may have been facilitated by a new sponsorship deal that could see Webber carry Red Bull with him to Le Mans, so don't be too surprised to see the energy drink company's logo on the side of the new Porsche once the new racing season gets under way next year, whether in concert with or instead of the anticipated revival of the Martini Racing livery.