2001 Porsche Boxster 5 Speed Manual Convertible 5 Speed Manual 20'' Wheels on 2040-cars

Auto blog

Exclusive: The first Porsche 911 Targa restored by Singer

We love Singer. Frankly, if you're a Porsche guy, or just a car guy, and have seen any of the Porsche 911s that have been restored and "reimagined" by the Californian company, you probably do too. So you can imagine our excitement in getting an exclusive first full look at the latest Porsche 911 restored by Singer. The car you seen in the photographs above is a special thing beyond the obsessive Singer restoration treatment. It's the first Targa the company has ever restored. Plus, this car is one of the first with a modified 4.0-liter flat-six, making around 390 horsepower and 315 pound-feet of torque. With a body clad mostly in carbon fiber, the ultra-lightweight Targa is as modern under the skin as it is retro to the casual observer. The liquid-pewter beauty makes its debutant turn tomorrow at the Goodwood Festival of Speed. We sat down with Singer founder, Rob Dickinson, to pick his brain about the new Targa, where his love of Porsches started, and about the punk-rock car company he's building in SoCal. Autoblog: Tell us a little bit about the car. It's a 911 Targa, obviously, but tell us about what's special beyond that. Rob Dickinson: This is the first time one of our clients has requested that we restore his Targa rather than his coupe and so we did. We always had hopes that we could get our fingers on a Targa and it's the first of a few that are coming down the line now, such that you'll see the second one at Pebble Beach in August. It's basically a faithful rendition of the work that we do on the coupes. The Targa presents us with new challenges, but also an opportunity to add our jewelry to the car. Obviously, that iconic Targa hoop – that was rendered in stainless steel on the original 911s in '65 – we now render that in nickel, which is I guess part of our calling card, our signature. All the brightwork we do on the coupes is in nickel and we're following that principle with the Targas as well. Just for the sake of injecting a little bit of uniqueness into the Targa hoop, we render it with two cool, air-filtering louvers, rather than three, which the early 911 had. Which we thought was a cute little touch that is somewhat different from the early 911s and very different from the later 964, which didn't have any louvers in it at all. AB: That's Porsche nerdiness in the extreme. In a good way. RD: Thank you, yeah. It's one of those things that won't be noticed by many but will be noticed by a few, and that's an insider's thing.

Pininfarina teases its Tesla- and Bugatti-baiting EV supercar

Pininfarina isn't being bashful when it comes to getting into the car business. The Italian design house has revealed a sketch of the PF0 Concept, an electric supercar aimed directly at the world's fastest and most expensive vehicles. With upward of 1,000 horsepower, along with an expected price in the millions of dollars, this extreme EV is meant as a calling card for Pininfarina's upcoming range of electric cars and SUVs. So should the likes of Tesla, Porsche, Ferrari, Bugatti and Lamborghini be worried? Pininfarina might be new to building its own cars, but the company has many decades of experience designing and engineering some of the most desirable cars of all time — including many of the finest supercars to have worn a Ferrari badge on their nose. As we reported earlier this year, Pininfarina has teamed with Indian auto manufacturer, Mahindra, to develop a range of high-end EVs. With this roughly $500 million investment, not to mention some engineering help from Croatian supercar manufacturer, Rimac, Pininfarina aims to start high. The company will first introduce a hypercar, based on the PF0 Concept, within two years, then bring along a range of more affordable electric cars and SUVs. These will more directly take on the likes of Porsche Cayenne, Lamborghini Urus, and Tesla Model X. So yes, if you're in the business of building expensive cars, especially ones with a lot of batteries positioned inside them, Pininfarina's plans for the PF0 (that's a zero, not the letter "O," by the way) should make you sit up and take notice. "Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," said Michael Perschke, CEO for Automobili Pininfarina. "Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market." According to its press release, Pininfarina is currently presenting its "business and product plans to prospective retailer partners, clients and media in New York this week." After its tour of the Big Apple, look for Pininfarina to officially reveal the PF0 Concept during Monterey Car Week in August. Related Video: Design/Style Green Bugatti Lamborghini Porsche Tesla Electric Future Vehicles Luxury Performance Pebble Beach supercar mahindra hypercar Rimac

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.