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Porsche rolls out new 919 Hybrid at racing gala

That Porsche is returning to Le Mans next year with a top-tier LMP1 entry is no news - we've known that for some time. We've even seen pictures of the car in question undergoing testing at various racetracks across Europe, been told who'll be driving it and given some basic parameters of what will make it go. We just haven't known what to call it, but now we do.
In detailing its full endurance racing program for next year at its Night of Champions in Weissach, Porsche has revealed that its new LMP1 racecar will be called the 919 Hybrid. So, something like the 918 Spyder, only one faster. With a four-cylinder engine and a pair of electric motors, the 919 Hybrid will be taking on the top class at Le Mans next year, with a compelling roster of drivers on the docket: along with Mark Webber, Timo Bernhard, Romain Dumas and Neel Jani, Porsche has assigned its works driver Marc Lieb and F1 test driver Brendon Hartley to the effort. But that's not all Porsche has in store.
The factory is also supporting teams that will campaign the 911 RSR in the FIA World Endurance Championship as well as the United SportsCar Championship here in the US, taking Porsche off the pit wall and right in the race seat for next year as part of a comprehensive new racing program, details of which you can read in the press release below.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Ruf RGT 4.2 offers 518 hp of naturally aspirated power

Ruf has a reputation for building some fast interpretations of the Porsche 911, and the company's latest RGT 4.2 at the Geneva Motor Show provides an interesting point of comparison compared to the new GT3 RS that's debuting there. In terms of pure power, the Ruf wins out. The company crafts a flat six with 4.2-liters of displacement making 518 horsepower and 369 pound-feet of torque with a top speed of 200 miles per hour. In contrast, the latest GT3 RS gets 500 ponies and 338 lb-ft of twist from its direct-injected 4.0-liter mill. Depending on your desires, the RGT 4.2 might have the preferred gearbox too with its six-speed manual versus the Porsche's PDK. Styling is also going to come down to personal tastes between these two. The RGT 4.2 has an almost old-school racing look with its bolted-on fender flares, five-spoke wheels, thick carbon fiber rear wing and lower front air dam. Inside, there's also an integrated roll cage. The RS, on the contrary, appears thoroughly modern with its big fender intakes at the back, slashes just behind the front wheels, CFRP hood and magnesium roof. Check out Ruf's naturally aspirated monster on the Geneva show floor in the gallery, above. The RGT 4.2 maintains a long tradition of Ruf supercars with its outrageous driving performance. Unveiled in 2000, the first RGT was characterised by its powerful, torquey normally-aspirated flat-six engine. With a significantly reduced all-up weight and sports-oriented suspension system, the RGT was an extremely impressive driving machine.Now, in 2015, the RGT remains true its original concept, though its external appearance is clearly more athletic. The wheel arches are more bulbous and the front facade presents huge round air intakes for more effective cooling. The chassis is reinforced by RUF's hallmark Integrated Roll Cage (IRC). Propulsion is provided by its virile 4.2-litre six-cylinder, normally-aspirated engine, developing 525bhp and 500Nm of torque, featuring dry sump lubrication with external oil tank. A proper driving machine for sure POWER 525 PS / 386 kW @ 8.370/min TORQUE 500 Nm @ 5.820/min DISPLACEMENT 4178ccm TRANSMISSION 6-speed manual gearbox TOP SPEED 322 km/h FUEL CONSUMPTION urban 19,8 l/100km non-urban 9,8l/100km combined 13,6 l/100km CO2 emissions 317g/km Effizienzklasse G Related Video: