1999 Porsche Boxster Base Convertible 2-door 2.5l on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche offering new tire option for Carrera GT

Let's face it: finding new tires for older cars can be challenging if tire manufacturers have stopped carrying the right sizes (this writer went through Hell to find a set of 205/60-13s). But what about tires for low-volume supercars, which use sizes that often won't fit on high-volume production vehicles? The Porsche Carrera GT isn't that old and tires are still available in the correct sizes, but the German automaker has shown its support of keeping them on the road by working with Michelin to give owners yet another tire option. Enter the Carrera GT-specific Pilot Super Sport.
It's common knowledge that tires are one of the most important pieces of the performance puzzle, and Porsche claims that the PSS tires, sized 265/35ZR-19 front and 335/30ZR-20 with Porsche's "N0" rating, will improve the Carrera GT's handling and stability all the way up to its claimed top speed of 205 miles per hour. That's important for a car with razor-sharp handling characteristics. They'll also net drivers a 10-percent increase in fuel economy on regular roads and up to 20 percent on racetracks, Porsche says.
The PSSs use cutting-edge tire technology to harness the Carrera GT's 610-horsepower. They have a dual-compound tread that's different from the inside of the tire to the outside, which, Porsche says, helps steering precision and increases maximum grip. Aramid fibers, which are lightweight but just as strong as steel, are used in the tire's belt to reduce unsprung weight.

Audi welcomes Porsche back to Le Mans like any sibling would

Ah, sibling rivalry. It really is a beautiful thing. It's even more beautiful when said siblings are automakers with very, very well-known racing histories. That's how you get videos like this, which is Audi's way of welcoming Porsche back to the top flight of Le Mans racing.
Yes, Audi has taken its R18 E-Tron Quattro back onto public roads, wowing schoolboys and scaring farmers (who appear to be riding classic Porsche tractors), as it travels from Ingolstadt to Zuffenhausen, just to taunt its corporate frenemy.
Take a look below for a video to see just what that teasing looks like.