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The Volkswagen Group switches official language to English

The Volkswagen Group can't be fairly thought of as entirely German anymore, so the news that the company is switching its official language to English to help attract managers and executives is a rational, if surprising, decision. While many VW Group companies are still staidly German in character and culture, consider the other companies that it controls: Bentley (British), Bugatti (French), Ducati and Lamborghini (Italian), Skoda (Czech), Scania trucks (Swedish), and SEAT (Spanish). Not to mention the large Volkswagen Group of America operation, which constructs cars in Chattanooga, TN. Volkswagen's explicit motivation is to improve management recruitment – making sure the company isn't losing out on candidates for important positions because they can't speak German – and that's inherently sensible in a globalized economy. Particularly considering, like it or lump it, that English is the lingua franca of said global economy. It also should make it inherently easier to communicate between its world-wide subsidiaries and coordinate operations. It's hard to say for sure if this will have any impact on the consumer, although it's easy to see the benefits if, say, VW Group hires some American product planners or engineers and they push for features and designs that more closely suit American needs. After all, the US is a hugely important market for any manufacturer, and so the switch to English almost certainly has something to do with the outsized influence of the US in the global economy. And there doesn't seem to be a downside from a purely rational perspective, although it could mean that the Group's corporate culture becomes less German. Whether that's a good or a bad thing depends on your perspective. Related Video: Image Credit: Krisztian Bocsi/Bloomberg via Getty Images Plants/Manufacturing Audi Bentley Bugatti Porsche Volkswagen SEAT Skoda

Porsche to expand range, Ferrari fighter a possibility

Porsche has something new on the way; not just the Cayman GT4 or 911 GT3 RS from the 2015 Geneva Motor Show, but a completely different, seventh model line. Unfortunately, the company is keeping mum about what exactly it has on the way. Porsche chairman Matthias Muller (pictured above) snuck the announcement into his speech during the brand's recent press conference. "For example, in the not too distant future we will present a seventh model series. But I am not yet able to tell you exactly when this will happen. There are already promising plans, but no board decision yet." Separately, Muller also indicated that the brand didn't want to set targets too far beyond 2018, which hints when this new vehicle might be unveiled. To lend one more possible clue, the boss said, "the high-speed high-tech laboratory of the 919 Hybrid will benefit all our future vehicles." With the absence of any more facts, speculation is filling the vacuum. Bloomberg posits that this could be Porsche's rumored competitors against Ferrari or Tesla. An electric model is rumored for 2019 with up to 600 horsepower and 300-mile range. "Tesla has built an exceptional car," Muller said, according to Bloomberg. "They have a very pragmatic approach and set the standard, where we have to follow up now." The model could also be the once-confirmed and reportedly-canceled Ferrari challenger to slot between the top 560-hp 911 Turbo S and sold-out, 887-hp 918 Spyder. There is a hole in the lineup in that niche with the latest Ferrari 488 GTB making 661 hp. Of course, there's also the already-spied Pajun four-door as yet another possibility. It's also rumored to hit the market in 2019. Although, some speculation postulates that that this smaller vehicle and the Tesla competitor are actually the same thing. Show full PR text Matthias Muller ? Annual Press Conference 2015 ? March 13, 2015 Ladies and gentlemen, After looking at business year 2014 in detail, I would now like to put my focus on 2015 and the medium-term future. The new business year started extremely well for Porsche. We were able to follow up on the success of the previous year with good delivery figures. By the end of February, we had already delivered 31,000 new vehicles to our customers worldwide. This is approximately a third more than the first two months of 2014. These figures are particularly pleasing because the global environment has not improved and is anything but easy.

Porsche GT division rules out AWD, SUVs

Any German automaker worth its lap times needs a performance division. Mercedes has AMG, BMW has the M division, Audi has Quattro GmbH with its S and RS models... even Volkswagen has its R line of hot hatches. And though Porsche is a performance automaker unto itself, even it has a performance division. It's called Porsche GT, and though it's been branching outside the 911 range lately, don't expect it to wander too far. According to Car and Driver, which spoke recently with Porsche GT boss Andreas Preuninger and R&D chief Wolfgang Hatz, there are limits to what the division will do. And while those limits may have been broadened to include technologies like turbocharging and dual-clutch transmissions, they won't stretch as far as all-wheel drive. Take a look at the previous-generation 997 and what separated the 911 GT2 from the 911 Turbo was principally its all-wheel-drive system. Porsche GT isn't planning on doing a GT2 this time around – the new GT3 RS occupying that territory on its own – but the next generation (whether it wears the number 2 or 3) will likely go turbo along with most of the rest of the 911 family. The exclusion of all-wheel drive from the Porsche GT parts bin also means that the division won't be taking on the company's SUVs like the Cayenne and Macan. So the Cayenne GTS will be as extreme as it gets, taking on the likes of the BMW X5 M, Mercedes GL63 and Audi SQ5 without the help of Zuffenhausen's racing department. We can't expect the PDK to stick around though, so to speak. Though the new Cayman GT4 packs a manual transmission, the 911 GT3 and GT3 RS have dual-clutch gearboxes. Moving forward, Preuninger says they'll leave it up to prospective customers to decide which type of transmission they'll build into their most extreme performance models.