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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Some kind of Porsche 911 spied in Germany

Seeing a Porsche undergoing testing in Germany – even at the Nurburgring – is hardly a rare sight. But this one has us scratching our heads. Though almost entirely devoid of any sort of camouflage, this particular 911 clearly has something going on. It's got LED daytime running lights (similar in appearance to those on the Cayman GT4) integrated into the front end, extra air vents around back, and a pair of exhaust tips poking out the middle of the rear bumper. In the end, we could be looking at the upcoming facelift scheduled for the 911 that will see it shift to forced induction across the entire range (save for the GT3 and GT3 RS) – or this could be another version of the existing model. Porsche has been known to churn out a steady stream of those, after all. One way or another, though, it looks like we'll be finding out sooner than later – judging from how ready this particular Elfen looks to hit the show stand and showroom. Related Video: Featured Gallery Porsche 911: Spy Shots View 18 Photos Image Credit: CarPix Spy Photos Porsche Coupe Performance

Porsche looks back on very first 911 Turbo

Porsche has really hit on a winning formula with its series of videos going inside its vault. So far, we've seen the V8 911 prototype, mid-engine test mule and aerodynamic prototype. The company is sticking with the 911 theme in the latest entry, but this time it's an actual production car - the very first 911 Turbo ever made.
Being the first Turbo would make it important enough, but the car was also a birthday present for Louise Piëch, daughter of Ferdinand Porsche and sister to Ferry Porsche, and she regularly used the car. The family didn't just hand her a random car off the assembly line, either. She got to make it her own with some interesting modifications. She supposedly even painted landscapes from inside the car.
You have to wonder what Piëch thought of her present. The early Turbos had a reputation for being a bit of a handful to drive. The boost tended to bring the power all at once, which wasn't always welcome when cornering. She deserves some honor just for driving the car on the curvy, alpine roads. Scroll down to learn about this important Porsche, and we can't wait to see what car the brand showcases next.