1997 Porsche Boxster on 2040-cars

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Porsche Macan configurator lets you build $110k crossover

Part of the idea behind the new Porsche Macan is that it's less expensive than its larger sibling, the Cayenne. But with a starting MSRP of $49,900, the base Macan S is actually $300 more expensive than the cheapest Cayenne. That, however, is just the start, as you can see from the online configurator.
As is often the case with German cars in general (Porsches especially), tick the right boxes and you'll soon be leaving that base price behind in a cloud of tire smoke. Start off with the Macan Turbo and you're looking at a base MSRP of $72,300, which is already over twenty grand more than the naturally-aspirated version. But even that soon escalates as the options pile on.
Aurum Metallic paint will set you back $3,120. 21-inch wheels, another $3,300. You'll probably want the air suspension, torque vectoring, the Sport Chrono package, adaptive cruise control and lane-change systems, and those each add over a grand to the price. A Burmester surround sound system is the single most expensive option at $4,290. And if you choose them all - and choose all the optional trim packages - you'll soon be looking at a price in excess of $110,000. That's enough to get you into a Cayenne Turbo... assuming you don't tag on all the options to that one, too.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche's Tesla-fighter could have 600 hp and 300-mile range

Will this be the Ragin' Pajun? Some details on the all-electric "Tesla fighter" from Porsche have been revealed by UK's Car magazine, and, to put it bluntly, the model that has preliminarily been dubbed the 717 will be an absolute beast when it hits the road as early as 2019. With some technological help from parent company Volkswagen, Porsche is planning a model that will have about a 300-mile single-charge range, and a version that may deliver as much as 600 horsepower. The four-door will also be four-wheel-drive, with one electric motor per axle, and four-wheel steering, all for the sake of consistency, Car says. Additionally, unlike the Tesla Model S, with its battery packs running flat along the floor of the vehicle, the 717's battery layout will be far more complex, complete with bulkhead walls and 108 separate battery pouches. Last month, German publication Auto Motor und Sport reported that the Panamera's junior variant, aka the Pajun, was indeed going to be an all-electric affair. Still, beyond a few digital renderings and an estimated single-charge range of 250 miles, few details were revealed.