1997 Porsche Boxster on 2040-cars

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Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

'We're not a hedge fund': Porsche plans to curtail speculators and flippers

A sizable number of speculators view cars as an investment. Rare or unusual models are quickly snapped up and either parked for years or flipped for a profit. Cars from automakers like Porsche and Ferrari are more prone than others, and at least some people behind these models are getting a bit tired of it. While it's difficult to police what goes on after you sell a car, Porsche has some plans that might curtail the problem before it starts. Andreas Preuninger, the head of GT road-car development and the man behind the new 911 GT3, spoke to Car and Driver at a recent event. "I personally like to see my cars being used," he said. "That's what we build them for. They are just too good to be left to stand and collect dust." One recent example of this rampant speculation is the 911 R. While the special manual-only model sold for $185,950 when new, used versions were selling for nearly $1.3 million just months after it went on sale. While the car is a masterpiece and an instant classic, a good number will be parked and simply used as art and not the rolling testaments to the man/machine interface they were intended to be. The concern over valuations has become so fierce that some owners are upset that Porsche is offering the new 911 GT3 with a manual transmission, fearing that it may hurt the value of the 911 R. "When I said we're not a hedge fund, I'm talking to those people who are yelling at us for offering the manual transmission similar to the R," Preuninger said. "But if there are people wanting to buy cars like that, then as a company we should try to fulfill that, to meet that demand." It seems Porsche is keeping a close eye on who is flipping cars. Since there is often far more demand than supply with certain models, the German automaker has a name for every car before it's built. Buyers with bad reputations might not even make the wait list. Related Video:

Porsche confirms four-cylinder Boxster, Cayman replacement for US

Those who've been anxiously awaiting the return of the four-cylinder Porsche will be glad to know that the wait is almost over. What's more, the quad-pot Porsches won't be kept away from US showrooms but will form an integral part of the company's North American strategy. Confirmation comes courtesy of Automotive News, which spoke to the company's chief executive Matthias Muller about its return to four-cylinder power. "First of all, we will have it in the Boxster and Cayman successor," Muller told AN. "And then we will see how it works and how successful it is and how the customers will react on that, and then we will take the next decisions." The model to which Muller refers is expected to be the 718 – a new line taking the place of the Boxster and Cayman, ostensibly allowing Zuffenhausen to start from scratch rather than "downsizing" the engine on existing models. The new range is anticipated to launch sometime in the middle of next year. Porsche is currently offering a 2.0-liter inline-four with 234 horsepower in the Macan (which we get with V6s) for certain markets overseas, but the 718 is expected to get a new flat-four 2.0- and 2.5-liter displacements with output edging up to 395 horsepower. The last time Porsche offered a four-pot in the US was with the front-engined 968 that wrapped up production two decades ago, but it hasn't offered a boxer four since 1976.