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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche will sacrifice profit growth to fund EV development

Porsche is so serious about developing electrified vehicles that it's willing to sacrifice big jumps in profits to fund the investment. After a massive upgrade to the Zuffenhausen plant, the company will build the Mission E EV (above) there in 2020. "Therefore it's clear that we can no longer carry out major leaps on results," the CEO Oliver Blume said about the automaker's financial growth, according to Reuters. Porsche will invest 1.1 billion euros ($1.2 billion) through 2020 to make additional electrified vehicles possible. Around 700 million euros ($765 million) will go into the Zuffenhausen factory to build a new paint shop, assembly plant, and upgrade the engine factory to produce electric motors for hybrids and EVs. The expansion will also bring all Cayman and Boxster assembly under one roof. Outside of Zuffenhausen, the money will improve the research and development center in Weissach and update the sales and marketing department in Ludwigsburg. Blume said Porsche has "many new products in the pipeline," according to Reuters, and he wants as many of those as possible available with some level of electrification. In addition to the Mission E, there are rumors the company might build a 911 plug-in hybrid as soon as 2018. While Blume doesn't forecast big jumps in profits, Porsche should still remain financially successful in the coming years. The automaker doesn't report its 2015 earnings until March 11, but Reuters reports the company's global deliveries topped 200,000 vehicles for the first time ever last year, which could push its operating profit well above 2014's 2.72 billion euros ($3 billion at current rates). Related Video:

2015 Porsche Cayenne Turbo S gets faster, more powerful [w/video]

Porsche just isn't letting development of the Cayenne Turbo S cease. The 2014 edition was unveiled at last year's Detroit Auto Show boasting 550 horsepower from the brand's 4.8-liter twin-turbo V8, and it could hit 60 miles per hour in 4.3 seconds to a 175 mph top speed. Those seemed like very impressive specs for an SUV, but only a year later, the German brand has revealed an even more powerful take on its flagship trim in the model lineup. The 2015 Cayenne Turbo S now makes 562 horsepower and 590 pound-feet of torque from the same V8. The key to seeing such a significant boost in grunt so quickly is that the two turbos are now integral and are located directly in the exhaust manifolds. Porsche's eight-speed Tiptronic automatic gearbox still routes power to all four wheels. All of the tweaks let the SUV hit 60 miles per hour in 3.8 seconds and a 176 mph to speed. Stopping should come quite rapidly too thanks to 16.5-inch diameter ceramic brake discs up front with 10-piston calipers. Of course, the Cayenne needs to be able to put that added grunt to good use. Porsche claims that the model can lap the Nurburgring Nordschleife in 7:59.74. Comparatively, the 550-hp Land Rover Range Rover Sport SVR previously touted its SUV 'Ring lap record with a circuit in 8:14 in 2014. The Turbo S doesn't try hard to show off its added prowess, though. Up front, the bumper and undersides of the door mirrors are done in high-gloss black paint. Meanwhile, the roof spoiler and wheel arches are body color. The 21-inch wheels with black edges provide a little flash, and LED headlights are standard. The interior should be comfy too with black and creme leather and carbon fiber accents. The whole package rings up for $157,300, plus $995 destination and delivery, and US deliveries start in late April. Check it out in Porsche's video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new Cayenne Turbo S The top athlete among SUVs At the 2015 North American International Auto Show in Detroit, Porsche is also introducing the new Cayenne Turbo S – the top model of the sporty SUV model series. Its re-engineered 4.8-liter V8 biturbo engine now develops 570 hp (419 kW) and 800 Nm (590 ft lb) of torque. A chassis that is tuned for maximum driving dynamics and packs a wide range of control systems also makes the Cayenne Turbo S a genuine top athlete.