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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Porsche LMP1 to use 4-cyl hybrid powertrain [w/poll]

With the Formula One season - and indeed his entire F1 career - now behind him, Mark Webber took advantage of his early release from Red Bull Racing to try out the new LMP1 which Porsche is developing, undertaking the final test session of 2013 before Porsche throws it head first into the FIA World Endurance Championship next April. The session - which followed previous tests at Magny-Cours, Monza, Paul Ricard and the Eurospeedway at Lausitz - was held at the Algarve circuit in Portimão, Portgual, in collaboration with Michelin, which is developing the tires for the car. But that's hardly the news here.
No, the news is the first confirmation we've seen on the type of powertrain Porsche has developed for its new Le Mans prototype: a gasoline-burning four-cylinder engine with direct injection and two energy recovery systems. This contrasts sharply with the V6 turbodiesel and single electric motor used by Audi in the R18 e-tron Quattro (or at least the outgoing version) or the naturally-aspirated V8 and single electric motor found in the Toyota TS030. Flexibility in the rules set down by the FIA and ACO give the manufacturers that kind of latitude, prompting F1 teams like Ferrari and Renault to consider developing their new engines for Le Mans prototypes as well.
At this point Porsche isn't saying how large its four-cylinder engine is or how much power it will produce. But it'll be interesting, to say the least, to see how it fares against the Audi and Toyota in next year's championship and at Le Mans when it'll be piloted by Webber, former Lola LMP1 driver Neel Jani and Audi's own 2011 Le Mans-winning pair of Romain Dumas and Timo Bernhard.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.