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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

This is why we love the Porsche 911 reimagined by Singer

In the world of restomods, Singer Vehicle Designs is inarguably one of our absolute favorites. The company, founded by rocker Rob Dickinson, has made its name as an obsessive constructor of vintage, built-to-order Porsche 911s with modern internals and beautiful accouterments.
Xcar has put together a lengthy interview with Dickinson, covering the source of his fascination with the 911 and his passion for automotive design, before falling into his rock-and-roll days with his band Catherine Wheel. He also covers how he got into the world of modifying Porsches, rather than just restoring them. There's much, much more in the video, though, and we promise, you won't want to miss it.
Take a look.

Porsche acquires ANDIAL, will integrate with in-house motorsports

Porsche has purchased longtime motorsports and tuning house ANDIAL.
The Fountain Valley, California-based tuning house ANDIAL has been around since 1975, when it was formed by the Arnold Wagner, Dieter Inzenhofer and Alwin Springer (the company got its name by combining two letters from each of their names). The three men met while working in a Porsche dealership in Southern California and then left to start a business that would put Porsches in victory lane all over the country.
Porsches prepared by ANDIAL won IMSA GT and Supercar Series championships, the SCCA World Challenge, four Pikes Peak class titles and the 24 Hours of Daytona six times. Alwin Springer left the company in 1997 to run Porsche Motorsport North America until 2004 and remains a consultant with PMNA, Wagner passed away in 2011 and Inzenhofer plans to retire this year. ANDIAL is still a going concern, Inzenhofer presiding over a scaled-down engine parts and restoration business. But Inzenhofer is retiring at month's end, making it a good time for Porsche to step in and take over the company's operations.