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Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder could lap the 'Ring even quicker [w/video]

Porsche had a lot to crow about at the Frankfurt Motor Show last week. Not only did it debut the new 50 Years edition and Turbo versions of the 911 and the new hybrid and diesel versions of the Panamera, but while unveiling the final production version of the new 918 Spyder, it revealed the record lap it set around the Nürburgring.
The 918 Spyder's 6:57 lap time makes it the fastest street-legal production car ever to lap the Nordschleife and the first to break the seven-minute barrier. But the driver who clocked the time thinks it can go even faster.
That driver was Marc Lieb, who has won the Nürburgring 24-hour race four times, making him something of an expert on the subject. In speaking with Australia's Drive TV, Lieb suggested that they could get even more out of the car, as you can hear for yourself in the video below.