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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche Macan teaser reveals unique quad-LEDs

In truth, all-but-undisguised prototypes for the upcoming Porsche Macan compact crossover have been spotted galavanting all around the globe for some time now, but even the least-camouflaged examples have been caught wearing eyepatches covering their headlights and taillights. A dark new teaser image from Porsche clues us in to why that is - the baby Cayenne is getting unique quad-LED peepers up front.
Porsche has been hinting at lighting innovations in its production cars through recent concept reveals, including the stunning Porsche Panamera Sport Turismo showcar from last year's Paris Motor Show. The wagonized Panamera also featured four-point LED arrays up front, as well is in the rear, so it seems likely that this lighting will become a Porsche design signature going forward.
Powerpoint slides leaked from a recent dealer meeting suggest the Macan S will arrive packing a 3.0-liter turbocharged V6, while the Macan Turbo will boast a 3.6-liter force-fed unit, with both models receiving seven-speed PDK dual-clutch gearboxes. Pricing is expected to range from $52,000 for the S model to $75,000 for the Turbo.

SoCal car culture bids farewell to an LA motoring landmark

It had a good run, but after 84 years, LA's iconic 6th Street Bridge is being torn down and replaced with a new structure. Magnus Walker gathered members of Southern California's legendary car culture to say goodbye. The East 6th Street bridge is just one of the hundred-plus spans that cross the Los Angeles River, built during the boom era of the 1930s, but it's among the most iconic. It spans the river and the rail yards from the industrial area to the West Side that's rapidly gentrifying as LA's Arts District. Unfortunately the concrete that was laid down way back in the 1932 is far beyond repair at this point. So after years of patchwork and tentative maintenance, the local authorities are taking it down and replacing it with a new bridge in a process that's expected to take four years. The destruction of the landmark is sad news for the people who have come to embrace it as one of the city's most memorable structures – people like Magnus Walker. The so-called Urban Outlaw, known as much for his offbeat style as he is for customizing Porsches, put out word to the tuner community that it was time to say goodbye to their beloved bridge, and out they came, looking like something straight out of a Fast & Furious movie. See how it all came together in this latest video from eGarage. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: eGarage via YouTube Porsche Videos bridge magnus walker urban outlaw