1994 Porsche 968 Coupe, 6 Speed, Rare Model, Custom Int, Supercharger & Exhaust! on 2040-cars

Auto blog

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"

Porsche moving all Boxster/Cayman production to Zuffenhausen

The Porsche Boxster and Cayman have been built at a variety of locations over the years. But in its latest announcement, the German automaker has revealed its intentions to bring production of its entry-level models back home to Stuttgart. The decision was announced today as part of a major investment program being undertaken by Porsche. Porsche intends to spend over ˆ1.1 billion (equivalent to over $1.2 billion at current exchange rates) to expand several of its facilities. Those include the factory at Zuffenhausen, the sales and marketing department at Ludwigsburg, and the famed R&D facility at Weissach – all of which would undergo upgrades and renovations by 2020. The biggest component of the wide-ranging plans, however, would ostensibly be the expansion of the Zuffenhausen assembly line. While the Panamera, Cayenne, and Macan are handled largely at a second facility in Leipzig, the 911 is built at the company's historic home at Zuffenhausen, on the outskirts of Stuttgart. The Boxster and Cayman are built there as well, but excess capacity has been outsourced to other facilities: first by Valmet in Sweden, and then at the former Karmann plant in Osnabruck, Germany. That additional off-site production, however, will come to an end starting in August 2016, both for the current models and their replacements. In addition to the expansion of the assembly plant, the Zuffenhausen site will also get a new body shop and engine production facility. In the process, Porsche has also ruled out laying off any workers until 2020. The entire proposal was announced by the company's Executive Board and the General Works Council that represents its employees, but still needs to be approved by the Supervisory Board. Related Video: Executive Board and the General Works Council sign agreement to secure locations Porsche is getting fit for the future: Further flexibilisation, a high level of investments and safeguarding of jobs Stuttgart. The Executive Board and the General Works Council of the Porsche AG have adopted a pioneering package of measures for the long-term safeguarding of the company locations. Porsche is to invest more than a billion euros in the expansion of its factories. The objective of the new agreement with the title "Fit for the Future" is also to boost the productivity, flexibility and efficiency of the company while maintaining the social standards for the employees.