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Techart Porsche 911 Targa 4S is a tuner's attempt at being tasteful

We've not been terribly nice to the aftermarket tuners of the 2015 Geneva Motor Show. That's largely because they don't deserve our kindness. Techart, though, is not going to be the subject of derision, largely because aside from painting this Porsche 911 Targa a particularly lurid shade of yellow (and finding seat upholstery and trim to match), the changes aren't particularly offensive. Hell, paint it black, silver or red, and it'd just look like a more aggressive Porsche. That's largely because it is. Techart has behaved itself, fitting a brand new body kit featuring a new rear spoiler, diffuser, front splitter and side skirts, and replacing the much of the interior componentry with carbon fiber and aluminum components. The tuner doesn't mention the exact name of the shade used both inside and out on this Targa, although those with more conservative tastes will rest easy knowing that "stylistic harmony with standard or Techart individual paint is guaranteed." Techart's deft aesthetic treatment hides a similarly light tweaking under the sheetmetal. This car features a new exhaust system, complete with four staggered exhaust pipes that have been finished in black chrome. And that's it. There aren't 17 turbos or a new intake manifold crafted from free-range ivory. It's the same 400-horsepower flat six found in a normal Targa 4S. Techart has fitted its own springs, although it doesn't tell us how much (or even if) the ride has been lowered. 21-inch alloys round out the more practical changes. Check out our full gallery of live images of Techart's latest creation, direct from Geneva. Related Video: News from the TECHART world 03.12.2014 TECHART for the Porsche 911 Targa 4 models Closed roof – open driving pleasure. TECHART Automobildesign sharpens the character of the seventh Porsche 911 Targa 4 generation. Using the right mixture of restraint and emphasis the TECHART Aerodynamic Kit transfers the sportive TECHART design language to the unmistakable lines of the four-wheel drive sports car. TECHART Formula IV light-alloy wheels in 21-inch communicate aesthetic innovative capacity all around. Interior refinement specialists of the TECHART in-house saddlery use precise handiwork to translate the exterior design elements stylistically into the vehicle's interior. TECHART Aerodynamic Kit for die Porsche 911 Targa 4 models. Porsche 911 silhouette. Wide body with active taillight strip. And of course a glass roof with iconic aluminium bar.

Aston Martin renames Vantage GT3 after Porsche throws hissy fit

Porsche has a long history of using the name "GT3" for its hardcore, naturally aspirated 911 models, and that means it's certainly not going to share it with the likes of Aston Martin. See, it seems the arrival of the Aston Martin Vantage GT3 at the 2015 Geneva Motor Show didn't sit well with Stuttgart, which opted to lawyer up. According to Goodwood Road and Racing, attorneys from both sides of the Channel have been in discussion for months over the issue, with Porsche arguing it's been using the GT3 name since 1999, and that makes it theirs. Aston, though, argues that the FIA GT3 racing series makes the name fair game for road cars. Moreover, the Brits point out that the alphanumeric was in use well before Porsche got its mitts on it – GRR rightly points out the Lotus Esprit GT3 hit the streets three years before the 996 GT3. And while we're on the subject, Bentley has its own GT3, but we're guessing its status as one of Porsche's siblings means its immune to this kind of squabbling. Rather than getting into a knock-down, drag-out courtroom brawl with one of the Volkswagen Group's prized brands, though, Aston has taken the high road. The company will rechristen both the road-going Vantage GT3 and Vantage racer as the GT12. While Porsche is no stranger to aggressively protecting what it views as its closely held vehicle names, we have to admit, it seems like Aston actually has something of a case. Do you think the Brits were right to settle and change the Vantage's name, or should they have taken the fight to Porsche? Have your say in Comments.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?